bangalore

Trigger Jeans by Bronze

The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.

Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh

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Titan Eye Plus by Ogilvy Bangalore

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

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Miller by DDB Mudra, Bangalore

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan

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Its Miller Time! by DDB Mudra Bangalore

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan

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Fast Track

Advertising Agency: Fisheye Creative Solutions, Bangalore, India
Strategy Head: Dave Banerjee
Creative Director: Tony Lawrence
Art Director: Sourabh Thakur
Copywriter: Praveen Balachander
Photographer: Tejal Patni

Fast Track.01-02

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ING Vysya Bank ambient by JWT Bangalore

The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs.

The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information.

Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Akshay Shetty
Copywriter: Rohan Kodialbail