Advertised brand: Spanish Association of Adolescents and Young Adults With Cancer (AAA Cáncer) 
Advertising Agency: VCCP Spain, Madrid.
Managing Director: Javier Suso
Chief Creative Director: Beto Nahmad
Creative Director: Jesús Mellado
Art Director: Yerai Gómez
Copywriter: Sergio Villarrubia
Account Director: Rodrigo Alviso
Multimedia Art Director: David Sousa, Álvaro Marugán
Published: April, 2014

Testicular cancer is the second most frequent cancer among young men.

In spite of having high cure rates, the embarrassment men feel about talking about their private parts with a doctor results in many tumours not being detected in a timely manner.

We have to change this!

Some background info:

The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.

The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.

Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Copywriter: Sam De Win
Art Director: Seb De Roover
Producer: Bruno Dejonghe
Production Agency: Czar
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher