WPP says some slowdown in advertising in the US. More expected next year.
Media congolomerate after media congolomerate — most recently, Viacom — says they’re not seeing an ad slowdown. But WPP, the world’s second-largest ad copmany, says it thinks a global one is coming next year, and CEO Martin Sorrell says he’s already seeing a “little bit” of one in the U.S.
Advertised brand:WHIRLPOOL KITCHENWARE
Stop carrying that smell around.Odour free kitchenware.Advertising Agency: DRAFT FCB, IndiaCreative Director: Shiveshwar Raj SinghArt Director: Gursimran KaurCopywriter: Kingshuk DeyPhotographer: Sushmendra DubeyPublished: January 2008
Ajit works as the Asia head of strategic planning for a top BTL firm He also runs a successful blog called Le Trou De Lepin
Search is where it all kind of came together. The advertising pieces that is. And search is where it also broke apart.People want access to information in various formats. First there was text, then there were images, then there are videos, then there are blogs… the list can be quite large even to segregate into “kinds” ofthings one would like to review.
But then, for a while search was becoming a kinda specialised thing. Different searches for different things, you flipped between pages, portals, sites… confusion!
Maybe not anymore… noticed what Google has been doing for the last few months when you search for something? Go ahead, try some of these at least to notice it. Harry Potter, Yoda, Darth Vader… wonder why its about characters only, but then, these are just top of the mind examples to illustrate…
Notice the difference? You have images, book selections, where to buy, blogs if at all etc etc etc…
The term used to describe this search enginebehaviour? Universal Search. Google’s search product for Web 2.0… albeit it still only raking in some select searches, but soon to become the overpowering control point!
I have always been dismayed by the lack of aesthetics in the presentation of information and data. So for all those in Account Management and Planning, and Media, here’s some motivation: Infosthetics
Bhavik Gajjar is a top rated creative with TAXI! Toronto.
Tell us about Cannes winning McDonald’s ad?
How did that change you life?
The ad took me to Cannes, Cannes took me to Brazil, I almost drowned in Brazil so it almost took my life. Kidding…not really! it did change life in a good way. It confirmed why I didn’t get into my dad’s business and got into advertising instead. But like they say, you’re only good till your last good ad which is true because I think these awards are really only suppose to motivate you to beat your last award winning idea.
The McDonald’s ad campaign came out of a simple question in my head. If we have B/W and colour ads on the same page in newspaper, why is it that the copy/editorial is always in black? (more…)
Advertising Agency: DDB, DubaiCreative Director: Adham ObeidArt Director: Dinesh GoreCopywriter: Lisha Mansukhani
Firebrand is a new channel (TV, Web and Mobile), that promises to deliver only commercials as it’s content. Something to look out for. As found on their website:
We love commercials.We submit, with rare exception, that they’re the best stuff on TV. In under a minute you get the best directors, the sickest special effects, the funniest writers – what’s not to love?We love commercials.1984. Mean Joe Green. Whasssup? You know you love them, too. So let’s gather ’round the best of them. Sort them. Judge them. Share them. Love them.We love commercials.The eye candy. The laugh out louds. The did-you-just-see-thats. The most loved, the most emailed, the ones we still talk about today. Let every day be Super Bowl Monday.Welcome to Firebrand.
Agency: GMASCO, Dubai, UAECreative director: Khalid RadwanArt Director: Harshad BadbeCopywriter : Shantesh Rao, Abduljalil Al-JubooryVisualiser / Graphic Designer : Lamiya Ibrahim, Murali KTPhotography : Kundan Raut
Bajaj DS-Si, by Ogilvy Mumbai. (the line reads : India’s most fuel efficient engine is here. Someday there will be a bike for it).
Creative Directors: Manoj Shetty, Siddhartha Dutta | Art Directors: Mandar Khatkul, Kevin Andrade | Copywriter: Manoj Shetty | Illustrator / Photographer: Mahesh Hiremath |
Some new work for Sprite from Ogilvy New Delhi. Creative Director: Emmanuel Upputuru | Art Director: Arnab Biswas |Copywriter: Godwin Martin | Illustrator: Arnab Biswas
