Polar Electric | DesiCreative

Polar Durga Pujo by Monkey Wrench Communications Kolkata

The hubbub of pandal-hopping, the plethora of festive feasts, and the rush to look your coolest—what powers this electrifying energy in the atmosphere during Durga Pujo? The strength and core of Polar’s products that run without a break!

Be it a Polar fan that offers a sense of relief to the dhaakis, the Polar iron that wipes out every kind of crease on your festive wear or the induction cooktop that is used to prepare bhog for the neighbourhood pandal. We’ve displayed the stellar core of Polar products through the form of an electronic energy board that powers us to remain hassle-free and sorted.

Agency: Monkey Wrench Communications

Brand: Polar Electric
Creative Head: Sudip Dey
Creative Director Copy: Madhura Chakravarty
Head of Account Management: Kusumanjan Banerjee
Art Supervisor: Saptadip Dey Sarkar
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Account Group Head: Adrija Kundu
Account Executive: Somasree Roy
Agency: Monkey Wrench Communications

Polar Electric by Monkey Wrench, Kolkata

Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.