Advertising Agency

Volvo by Lintas

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj
Copywriter: K.Deepak Kumar

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Titan Eye Plus by Ogilvy Bangalore

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

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Pedal Power by the Red Wine Stain

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride – a part of Tour De India 2012 Cyclothon – is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
Published: February 2011

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