Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur
Advertising Agency
Angels In My Kitchen by Ogilvy Delhi
Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Preeti Koul Choudhery, Basab Tito Majumdar, Vikash Chemjong, Nitin Srivastava
Art Director: Nasheet Shadani
Copywriters: Sushant Barua, Shadab Abidi
Illustrator / Designer: Nasheet Shadani
Neenah Paper: We are all in it together.
Advertising Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Illustrator: Kristy Ligones
Account Supervisor: Nadine Ghossoub
Calderys India business card by Paradigm Plus, Pune
Challenge: Our client Calderys India, world leader in refractory solutions, asked us to create a DM for their existing clientele to communicate the change in the company name from Calderys to Calderys India, while assuring continuing quality products, services and company support as before.
Concept: To create something on the line of a formal communication to maintain strong business relationships. It had to have a factor of surprise for customers while effectively delivering the message of change. That is how the innovative Business Card was born. There was an envelope that was designed to represent the old Business Card where the message ‘we have changed’ was communicated on the flap of the envelope. Once the recipient opens it, they would pull out a new Business Card with the New Company Name mentioned on it.
Result: These Business Cards have been sent to Calderys India clientele along with a personalized gift. Customers were surprised by this smart Business Card and thereby it delivered the message effectively.
This has generated a good amount of awareness about the company name change amongst existing clients while also presenting them with a new Business card for further communication.
Advertising Agency: Paradigm Plus, Pune, India
Copywriter: Akshay Kulkarni
Visualizer: Ramesh Kompelli
Account Executive: Akshay Kulkarni
Account Planner: Madhulika Basu
Land Rover by Y&R Dubai
Advertising Agency: Y&R DUBAI
Chief Creative Office: Shahir Zag
Creative Director: Shahir Zag, Husen Baba
Copywriter: Shahir Zag, Guillaume Calmelet
Art Director: Shahir Zag, Husen Baba
Illustrator: Kristy Ligones
Account Supervisor: Sarah Locke
Advertiser’s Supervisor: Jean Atik
Account Manager: Pierre Farra
Harvey Nichols by Y&R Dubai
Advertising Agency: Y&R Dubai
Director: Dimitri Daniloff
Executive Creative Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Agency Producer: Jolianne Ray
Photographer: Dimitri Daniloff
Divine irony by 1pointsize, Chennai
Advertising Agency: 1pointsize, Chennai, India
Art Director / Photographer: Sharad Haksar
Copywriter: Anantha Narayan
Planet Kids : THE TALKING INVITE
Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.
Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!
World’s Cheapest Annual Report : by Happy Creative
BRIEF
Maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for.
SOLUTION
We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly.
A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet – that makes this the world’s cheapest annual report.
9X Channel by Origin Beanstalk
Advertising Agency: Origin Beanstalk, Mumbai, India
Creative Director: Mustafa Kapasi, Kisan Solanki
Art Director: Kisan Solanki
Copywriter: Mustafa Kapasi
Illustrator: Sachin Gawde, Kisan Solanki
Retoucher: Praveen Bhandary
Account Director: Shom Majumdar, Shilpa Nambiar
