The Times: Cowell

shikharkamat · Post by **shikharkamat** » Fri May 20, 2011 7:15 pm

Category: Publications & media
Client: The Times
Agency: CHI&Partners, London
Country: United Kingdom

Arjun Deol · Post by **Arjun Deol** » Sat May 21, 2011 1:08 pm

too small. cant read it..

shikharkamat · Post by **shikharkamat** » Sat May 21, 2011 10:34 pm

My apologies. Posting it again.

vikram sharma · Post by **vikram sharma** » Mon May 23, 2011 12:18 am

what is the relevance of the neckline of a vest? is the person s question in the hosiery trade?

shikharkamat · Post by **shikharkamat** » Mon May 23, 2011 4:51 pm

vikram sharma wrote:what is the relevance of the neckline of a vest? is the person s question in the hosiery trade?

The neckline has been used creatively as a trendline in Simon's graph. Its a graph that plots the ''fluctuations in wealth'' he went through during significant points in his career to reach where he is at.

vikram sharma · Post by **vikram sharma** » Mon May 23, 2011 5:56 pm

what I was saying is why a vest neckline. it is a curve that depicts state of personal finance. it could be a mountain, it could be a curve in his coffee mug, it could be something else.

WHY NECKLINE OF VEST?

shikharkamat · Post by **shikharkamat** » Tue May 24, 2011 2:12 pm

vikram sharma wrote:what I was saying is why a vest neckline. it is a curve that depicts state of personal finance. it could be a mountain, it could be a curve in his coffee mug, it could be something else.

WHY NECKLINE OF VEST?

Because a V-neck tee is his popular trademark attire. Also maybe because Cowell, being a music executive and television producer - may not have many visual trademarks. Or say popular ones. And he has been on the Idol shows for so long, a mid close-up with the man in a v neck has become sort of a familiar sight.

This is another ad in the series featuring Paul McCartney. Here they've used the bout of his guitar as a trendline. Since the celebrity in context is Paul McCartney, you can conveniently use his guitar bout as a trendline - him being a rockstar and all.

shikharkamat · Post by **shikharkamat** » Tue May 24, 2011 2:37 pm

ALSO i found this in an artical about the campaign:

"Simon Cowell’s plunging neckline mirrors his financial fortunes in CHI & Partners clever new print campaign for The Sunday Times Rich List

Cowell’s career has seen him plunge the depths of inflicting Robson & Jerome’s musical offerings at the public before his meteoric, reality TV-fuelled rise to close omnipotence. His highs and lows neatly match his penchant for the deepest of deep v-necks, as illustrated in CHI’s campaign for the yearly Sunday Times Rich List."

Check out the link to see the article and more in the series:
http://www.designweekly.co.cc/2011/05/c ... hion-sense

Priyanka · Post by **Priyanka** » Fri May 27, 2011 6:31 pm

I agree with vikram. why the neckline. the guitar line I understand.

shikharkamat · Post by **shikharkamat** » Sat May 28, 2011 1:46 pm

I JUST explained. The v-neck is cowell's trademark as is a guitar, paul mccartney's. And it matches his trendline of highs n lows.

Priyanka · Post by **Priyanka** » Sun May 29, 2011 11:41 am

i google for Cowell images and hardly found ANY image with a plunging neckline vest

waseem · Post by **waseem** » Sun May 29, 2011 3:41 pm

a man known for his plunging neckline? thats funny...

shikharkamat · Post by **shikharkamat** » Sun May 29, 2011 4:54 pm

Priyanka wrote:i google for Cowell images and hardly found ANY image with a plunging neckline vest

Wonder why. ive seen him wear v necks on idol all the time.

Ek Kanya · Post by **Ek Kanya** » Sun May 29, 2011 7:51 pm

I guess someone found an easy way out to explain a campaign. it happens all the time...

shikharkamat · Post by **shikharkamat** » Mon May 30, 2011 11:17 am

Ek Kanya wrote:I guess someone found an easy way out to explain a campaign. it happens all the time...

http://www.designweekly.co.cc/2011/05/c ... hion-sense

desicreative.com

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