KV ‘Pops’ Sridhar is the National Creative Director at Leo Burnett India

“I come from a sports\ theater family, while my father was a sports person and my maternal grand father was a film\ theater actor. Ours is a bindas Andhra Brahmin family.”

Why are you into Advertising?
I am a science graduate from Osmania and a fine art graduate from Gulbarga. Some how I felt advertising is a science of art, therefore I thought I could find my place

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Did you attend school for fine art or design or Communications?
My academical training was in Fine art; therefore I had to learn commercial art on the job. My first job in advertising was a cut\paste finishing artist, where I had to bribe my seniors with beer to learn commercial art.

With your busy schedule as an NCD, do you have enough time left to indulge in Creative?
You can never take “C ” out of NCD’s job. In Advertising creativity does not just mean twist in the story or writing an award winning commercial, finding an unorthodox solution is creative, simplifying a complex problem is creative, digging a potent insight is creative, just about anything which enhances the business or enriches the consumers is creative.

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