Advertised brand: RADICO KHAITAN
Advert title(s): Don’t Drink and Drive
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Executive Creative Director: Suman Sengupta
Copywriter: Gaurav Bahl
Additional credits: Sudipto Das
Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane
Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.
Advertised brand: HOMESTEAD INDIA
Advert title(s): Recycle E-Waste
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Art Director: Prakash JayaShanmugam
Copywriter: Gaurav Bahl
Illustrator: Prakash JayaShanmugam
Photographer: Panneer Selvam
Additional credits: Suman Sengupta, Sudipto Das
Advertised brand: public_interest
Advertising Agency: nikotin Pune India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional credits: Amey Pendse
Elections in India, one of the world’s biggest democracies, often suffer from malpractices such as politicians buying votes from the needy masses for a few hundred rupees per vote. Democracy of Truth, an initiative by nikotin, aims to create awareness during the coming elections about this detrimental practice that eventually leads to the appointment of corrupt people in positions of great power, despite a severe lack of credentials.
Advertised brand: Moods Condoms
Advertising Agency: Dustbin, Bengaluru, India
Creative Directors: Siddarth Basavaraj, Vinay Saya
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photography: Deepak Vijay
Advertised brand: Divyayog
Advert title(s): Ancient Yogis
Advertising Agency: Seagull Advertising, Pune, India.
Creative Director: Debashish Sinha, Sanju Ayyar.
Art Director: Debashish Sinha
Copywriter: Sanju Ayyar
Illustrator: Satish Ghatpande
Advertised brand: Sankara Eye Hospital
Advert title(s): Children’s Day Rhymes
Advertising Agency: Watercrab, Bangalore, India
Art Director: Shylesh Kumar
Illustrator: Pratheek Unnikrishnan
Copywriter: Jeevan Sebastian
Additional Credits: Raghavendra Rao, Shilpin Patel, Mohammed Azhar, Vishnu Chandran
Advertised brand: Spuul Offline Sync Feature
Advert title(s): Offline ya Online, on Spuul. Play by your rules.
Marketing Strategy: Marketing Unplugged
Creative Director: Eric Jude
Illustrator: Nishikant Palande
Copywriter: Siddartha Menon
Advertised brand: Night Light
Advert title(s): Night Light glow-in-the-dark condoms: LED
Headline and copy text (in English): Light up her night!
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Advertised brand: Business Line – Cerebration
Advert title(s): The Annual Business Line Corporate Quiz
Advertising Agency: Ogilvy, Chennai, India
Associate Creative Director: Binu Varghese, Mridula Joseph
Creative Controller: Deepan Ramchandran
Art Director: KD Divya
Copywriter: Deepan Ramachandran
Illustrator: KD Divya
