Starting from being a Copywriter in Advertising for a solid 4 years, quitting that to work in the music industry, all the while teaching herself design behind the scenes, and then finally moving to Europe to pursue design fully, Aditi Kapur is a bit of a strange case. Being deeply influenced by music and psychology and vintage clothing politically charged movements (especially the 1970s) and Berlin’s raw energy, she only hopes she sticks to this career choice for good.
Why are you into Advertising Creative?
I used to be in advertising, I quit the industry around 2015 I think. And I chose it because that’s what I studied at St. Xavier’s, Bombay. So it happened by default.
Did you attend school for fine art or design or Communications?
Yes, I did recently in Barcelona. I was a self taught designer until then but felt the need to fill some fundamental/basic gaps in my knowledge. I also needed a break from constant working.

