Ajmal 'Aurum' TVC

[shantyarow]

Advertising Agency: IKON Advertising and Marketing, Dubai, UAE
'Aurum' means gold and this fragrance from Ajmal Perfumes captured gold in all its resplendence – from the gilt-edged bottle to its luxurious juice. It needed a film that would bring out the magnificence of the fragrance. The idea for the film lay in the storyline – the theory of 'Vibrations', where gold is formed from the cycle of changes in mass from solid to liquid to molten to solid again. In order to give the execution an ethereal feel, the film was shot on the Phantom HD camera, with shots taken in 2,500 fps slo-mo, in order to do complete justice to the viewers of feeling immersed in gold.

Client: Ajmal Perfumes
Executive Creative Director: Shantesh Row
Copywriter: Shantesh Row
Production Company: Fahrenheit Films
Director: Raj Tambaku
Director of Photography: Vikas Sivaraman
Production Manager: Joel Fonseca
Music: Abhishek Arora
Post Production: Famous House of Animation, Mumbai, India


http://www.youtube.com/watch?v=6OPr64vylQo

[The Irregular]

great work.... gives a premium feeling....

[amey katkar]

nicee...i can smell it..lol

[shantyarow]

Thanks Irregular and Amey.

[diveshmehta]

Wonderful work....Hats off for the DOP...