Tipp Ex write and rewrite awesome YouTube Viral

Here you can discuss Digital creative, new websites, online campaigns and virals, technology etc
Post Reply
User avatar
Paramvir
Site Admin
Posts: 1538
Joined: Tue Mar 21, 2006 10:38 pm
Location: Mumbai, India
Contact:

Tipp Ex write and rewrite awesome YouTube Viral

Post by Paramvir »

Awesome Viral Here

The best part is the interactivity

[youtube]4ba1BqJ4S2M[/youtube]


Courtesy here
Image

Image


its also a lot like what Burger King did
User avatar
mannu
Posts: 39
Joined: Sat Jun 12, 2010 1:11 pm
Location: Mumbai, India

Re: Tipp Ex write and rewrite awesome YouTube Viral

Post by mannu »

awesome yaar! nice stuff! wonder how they did it?
Post Production Head
User avatar
Ek Kanya
Posts: 1930
Joined: Fri Jan 19, 2007 10:02 am
Location: Somewhere in a WPP agency in India

Re: Tipp Ex write and rewrite awesome YouTube Viral

Post by Ek Kanya »

heres how the video performed
Before the campaign, Tipp-Ex were at 100 + mentions per day. This initiavive delivered a successful impact, at least from a brand awareness perspective with more than 6,000 posts and “sentiment” according to the number of positive comments since last Thursday. That translates into a daily average increase of over 1,000%. We couldn’t find data on sales or R.O.I yet.
Post Reply