The best part is the interactivity
[youtube]4ba1BqJ4S2M[/youtube]
Courtesy here
its also a lot like what Burger King did
Before the campaign, Tipp-Ex were at 100 + mentions per day. This initiavive delivered a successful impact, at least from a brand awareness perspective with more than 6,000 posts and “sentiment” according to the number of positive comments since last Thursday. That translates into a daily average increase of over 1,000%. We couldn’t find data on sales or R.O.I yet.