Commonweath Games 2010

[Madonna D'souza]

Company: CWG 2010
Advert title(s): The world is on its way to India
Creative Agency (Name, City, Country): Quantum , Delhi, India
Work type: Client work
Published: Yes
Date of publication / release: May, 2010
Other additional credits: Copy : Aadil Jamal
Art : Sameer Sharif

Copy: 71 Nations and Territories. 340 days. 1,90,000 kms. The longest ever Queen's Baton Relay reaches India on 25th June 2010 to begin its 20,000 km. long run across the country.

The Queen's Baton has already travelled
for 188 days across 54 countries.

[Madonna D'souza]

and some more

[vikram sharma]

very bad campaign. there is no thought. there is no India cue in any of the pictures, except for a lame flag. for example teh guy in teh taxi (the taxi driver) could have been an indian. something liek that. when you are saying, on its way to India, where is the sign that these guys are ready for india? maybe show one guy getting a vaccine shot, someone wearing a kurta. something to do with preparing for india.

[Madonna D'souza]

actually what ur saying makes sense
i did not think of it in that way
thanks ...i like to listen to different perspectives ...!!!

[Vigyapan Sipahi]

also I didn't like the layout. Quiet bad, I must say. Must have veen some compulsions.

[Madonna D'souza]

Some More to the list