making our art direction better

[Sonya]

Hi,

I see our work and then I see the work at Sao Paolo. Their work is so much superior in terms of art direction even if the ideas suck, even if it is a palti galli.

As a suit i would challenge all you creatives to come up with better art direction.

You guys can do it.

Sonya Girl

[diptanshu]

just the art director cannot do it. we need good photographers, illustrators, typographers, stylists, makeup artist, system artists... and savvy clients and budgets. the average quality of everything is better outside india. no wonder their artdirection is spotless! our stength has to be ideas... we still lag behind when it comes to execution. becoz we compromise at every level.

[DesiPimp]

diptansu,

agreed with you somewhat, which is why the onus is with the likes of you and me. i saw the new archive, quite a few stuff by ogilvy mumbai and they are trying to do different executions, with illustrations etc, but i still feel that they are doing this just to be different and enter award shows and not really to raise the bar.

we do have worldclass photographers like bharat sikka, and designers like jiten thukral (and his paintings made it to armani casa). i think it is lazyness.

look at the the ads for flipflops by DM9.

then we screw up on opportunties like someone said here on clients like reebok.

that way kudos to airtel team for the B/W image spot.

DesiPimp

[encyclomedia]

whih flip flop ads? can you please post them?

its true that Clients are India are cheaper than pimps in sonagachi. ITC, with its INR 10,000 crore turnover would tell us we cant do this and that because there was no money. then they would get sick looking cigarette packs designed from some unknown britsh compnay and pay them astronomical sums, because they are Goras...

Anyway we CAN do a lot with illustrations...

[MissMallu]

and this again goes back to the same topic. why pay crores to amitabh bachan when you can pay crore to the agency to shoot a world class ad.

the ad for ford where they use abhishek bachan or even for chevrolet with saif ali khan, could have been shot by tarsem or jonathan glazer for half the money they pay these bollywood heros.

i have seen chevy spots for US, look at the finish, mmmmmm. and then here we simply use a stock image of a bollywood hero next to the car.

so there is money with the clients, we need to channel it in the right direction.

[Hasmukh]

can you please post the flip flop ads?

[DesiPimp]

I can not download the flip flop ads from ARchive site as I do not have membership. But you can see thumbnails at:

http://www.luerzersarchive.net/workinar ... erson=7627

Name of the client is: havaianas

DP

[dustyparticle]

just the art director cannot do it. we need good photographers, illustrators, typographers, stylists, makeup artist, system artists... and savvy clients and budgets. the average quality of everything is better outside india. no wonder their artdirection is spotless! our stength has to be ideas... we still lag behind when it comes to execution. becoz we compromise at every level.

i generally agree with diptanshu, would just like to dig a little deeper. it is not just skilled craftsmen that we lack, we need them to be aware of the quality of work happening outside. and yes, this problem arises from nothing but laziness.

[tridip_nandi]

just the art director cannot do it. we need good photographers, illustrators, typographers, stylists, makeup artist, system artists... and savvy clients and budgets. the average quality of everything is better outside india. no wonder their artdirection is spotless! our stength has to be ideas... we still lag behind when it comes to execution. becoz we compromise at every level.

Hi diptangshu,

I agree wth u, u r absolutely right, everybody shouts that we can't do, we can't do......to them "BOSS PROVIDE US THE RESOURCES WE WILL SHOWWHAT WE CAN DO"

[dillikatau]

common friends, we have always proved even without resources.
dont wait for someone to come and provide resources. keep going.
we can and we will do it even without resources.
cause jod tod ki zindagi mein hum mahir jo hain. lagta hi nahin hamiri zindagi kab aur kahan se tooti aur jud bhi gayi.

we can do it.

i m +ve. i know u also.

[tridip_nandi]

common friends, we have always proved even without resources.
dont wait for someone to come and provide resources. keep going.
we can and we will do it even without resources.
cause jod tod ki zindagi mein hum mahir jo hain. lagta hi nahin hamiri zindagi kab aur kahan se tooti aur jud bhi gayi.

we can do it.

i m +ve. i know u also.

i am also +ve. and i know we have to do so called award winnings without the resources.

[Paramvir]

ok lets see whatwe can do without the resources.

can we have posts on excellent art direction in india. that includes innovative layout as well as quality of finish or either of these...

[camarathe]

First and foremost, let's not get bogged down by this ours & theirs factor. Great ads are created all over the world, irrespective of the resources, the constraints or whatever. We have seen creatives with minimum inputs, like just copy, just a graphic etc. So all you guys, take heart and brave the storm with a smile!

[TruthHurts]

tridip, no resourese is an excuse. i have seen the designs by soneeka for bajaj fan...that is all hand made...

[Priyanka]

i agree, sometimes u can ask the best photographers etc to shoot for free if they have something in it....