Ai Restaurant

[Saumya]

The writer is perhaps the nly person who could understand this ad in a non-japanese speaking/non-japanese culture aware country...

(by the way, Konichiwa means good afternoon or hello), in that light, I didn't understand the visual.

(International Japanese Cuisine? If its international, it cant be Japanese, right?)

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[Saumya]

from WikiPedia:

Bentō (弁当 or べんとう?) is a single-portion takeout or home-packed meal common in Japanese cuisine. A traditional bento consists of rice, fish or meat, and one or more pickled or cooked vegetables as a side dish. Containers range from disposable mass produced to hand crafted lacquerware. Although bento is readily available in many places throughout Japan, including convenience stores, bento shops (弁当屋 bentō-ya?), train stations, and department stores, it is still common for Japanese homemakers to spend considerable time and energy producing an appealing boxed lunch.

(ooofff. I dont know one day I would have to research to understand an ad...)

[kikikikikiki]

going crazy with this one. what on earth does it mean??? now i REALLY want to know.

[redpaw]

I guess the creatives thought its a very clever ad..well a bit to clever for normal public.. made only for award jury..

[nitinraghunath]

Maybe that one separate sushi roll symbolizes the afternoon sun. right in the center of the sky...maybe...

[nitinraghunath]

...or the sushi roll is being welcomed by the rest of the rolls to join them...

[basant kumar]

nope. cant get it. tried, I swear...

[Ek Kanya]

? strange... what was the client doing, buying this one?

[vikram sharma]

ha! cant get this one!

[chicoroy]

It means that in most places, you get poor, depleted, not 'authentic' (international quality) sushi....

but
.
.
.
welcome to ai where you can the good stuff (picture of stuffed well made delicious sushi..


I don't know if that's true but that's what I figure from this ad...

[xeriusx]

Ai restaurant and Chef Saby (represented by the 6 sushi rolls) are saying "Hello" to Chef Uno (Uno = One = One sushi roll, get it?) and welcoming him. Get it? Get it?

[kikikikikiki]

sighhhhhhhhhhhhhh!!!!!!!!!!!!!!!!!!!