desicreative.com

Posted: **Wed Jun 14, 2006 4:16 pm**

Someone had to post it up

I can't stand their new logo... blue/red pseudo 3D with glints... looks weak

and that double "A" arrow = Anil Ambani!

And the sad thing about the same is that they spent 100KUSD on it... ( I suppose that's inclusive of those emotional Amitabh Ads )...

Posted: **Wed Jun 14, 2006 4:29 pm**

Yet to see them. Would love to see...

Posted: **Wed Jun 14, 2006 4:33 pm**

you are right rutam. it looks awesome and is weak. it will never work in reverse.

and furthermore it reminds me of Alitalia (now they have changed their colour to green, earlier it was blue andwhite and red (i think))

Reliance Logo

Alitalia Logo

The double As I mean

Posted: **Wed Jun 14, 2006 4:47 pm**

Nice pick there with Alitalia logo

Btw if you catch the Reliance logo on tele, check out the horrible use of whitespace... it's as if they've stretched the logo to touch the sides of the screen.

As a matter of fact, it's illustrated in the images you've attached.. Alitalia logo looks better because of the generous spacing on all sides ( and brilliant typography ).

Posted: **Wed Jun 14, 2006 4:54 pm**

Omigosh, this Reliance logo is horrible. Who did it? And communications written so big in red, what can i say?

When internationally the trend is towards freshness this one looks from the 80s. Check telenor's logo. This is a scandinavian telecom and their new corporate look is amazing. Also see T-Mobile.

Posted: **Sun Jun 18, 2006 7:48 pm**

who did reliance new logo? does anyone know? i mean the agency and the designer?

Posted: **Tue Jun 20, 2006 10:42 am**

very very bad logo

Posted: **Tue Jun 27, 2006 7:33 pm**

haven't seen any good logo from indian designers of late. we have such great award winning advertising profesionals, why are so bad in design? is it because we haven't learnt the tricks of palti galli which eventually helps raise the overall standard?

Posted: **Sun Jul 02, 2006 9:10 pm**

the new Reliance Logo was designed by David Aacker led Prophet. Of course this logo is the result of a lot of strong inputs from the Client as well so the designers are not solely to blame

Couldnt find any info on the Prophet site though...

Posted: **Mon Jul 03, 2006 12:54 am**

Oh, they better be careful with that name PROPHET...it could be a blasphamy for religious people.

Posted: **Wed Jul 12, 2006 12:05 am**

cant find any such info on their site. can anyone throw some more info on this onne?

Posted: **Thu Jul 13, 2006 8:19 am**

part of the earlier, dont know which part, Relian ce Branding work has been done by Ray+Keshavan, an excellent design shop based in Bangalore, co-founded by Ram Ray.

check out their print work at
http://www.rayandkeshavan.com

Posted: **Mon Jul 17, 2006 7:21 pm**

heard about ray + keshavan. is the printi vyas design shop still opne? i remember they did some really cool stuff back in the early 90s.

Posted: **Fri Apr 06, 2007 10:14 am**

very bad logo. very baniyah, but then reliance is a baniyah company.

Posted: **Tue Apr 28, 2009 3:50 pm**

i believe they are changing their branding again...

desicreative.com

New Reliance Branding effort...

New Reliance Branding effort...

Re: New Reliance Branding effort...