And the sad thing about the same is that they spent 100KUSD on it... ( I suppose that's inclusive of those emotional Amitabh Ads )...
New Reliance Branding effort...
Moderators: kikikikikiki, diptanshu, Dalbir
New Reliance Branding effort...
Someone had to post it up
I can't stand their new logo... blue/red pseudo 3D with glints... looks weak
and that double "A" arrow = Anil Ambani!
And the sad thing about the same is that they spent 100KUSD on it... ( I suppose that's inclusive of those emotional Amitabh Ads )...
And the sad thing about the same is that they spent 100KUSD on it... ( I suppose that's inclusive of those emotional Amitabh Ads )...
Nice pick there with Alitalia logo 
Btw if you catch the Reliance logo on tele, check out the horrible use of whitespace... it's as if they've stretched the logo to touch the sides of the screen.
As a matter of fact, it's illustrated in the images you've attached.. Alitalia logo looks better because of the generous spacing on all sides ( and brilliant typography ).
Btw if you catch the Reliance logo on tele, check out the horrible use of whitespace... it's as if they've stretched the logo to touch the sides of the screen.
As a matter of fact, it's illustrated in the images you've attached.. Alitalia logo looks better because of the generous spacing on all sides ( and brilliant typography ).
Omigosh, this Reliance logo is horrible. Who did it? And communications written so big in red, what can i say?
When internationally the trend is towards freshness this one looks from the 80s. Check telenor's logo. This is a scandinavian telecom and their new corporate look is amazing. Also see T-Mobile.
When internationally the trend is towards freshness this one looks from the 80s. Check telenor's logo. This is a scandinavian telecom and their new corporate look is amazing. Also see T-Mobile.
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- Desh Premi
- Posts: 241
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- jungle ki raani
- Posts: 142
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the new Reliance Logo was designed by David Aacker led Prophet. Of course this logo is the result of a lot of strong inputs from the Client as well so the designers are not solely to blame 
Couldnt find any info on the Prophet site though...
Couldnt find any info on the Prophet site though...
- encyclomedia
- Site Admin
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part of the earlier, dont know which part, Relian ce Branding work has been done by Ray+Keshavan, an excellent design shop based in Bangalore, co-founded by Ram Ray.
check out their print work at
http://www.rayandkeshavan.com
check out their print work at
http://www.rayandkeshavan.com
- Shahrukh Khan
- Posts: 116
- Joined: Sat Nov 18, 2006 11:21 pm
Re: New Reliance Branding effort...
i believe they are changing their branding again...
Kikikikikiki bleach-treated my avatar! Isn't she sweet?

