Sabyasachi Mukherjee : World Gold Council

[Priyanka]

You must have seen these BillBoards all over the place. The one thing I didn't like was Sabyasachi's branding., The font is so terribly used, one just CAN NOT read it on a billboard.

[Pourus]

Do the ads try to bring to life an era bygone that was once considered Sonar Bangla???

[Ek Kanya]

yes, i think so. also since the designer, Sabyasachi, is also Bengali, I think this trip down the Bengali nostalgia lane works... wonder who shot the ads though...

[shantyarow]

well, all i know is the model here, nidhi sunil, is a stunner.

[Saumya]

err, you could ask nidhi sunil who shot it? could you?