34 One show short lists for India.

[TruthHurts]

India has cracked as many as 34 nominations. This comprises of One Show nominations, One Show Design nominations and One Show Interactive nominations. Ogilvy& Mather is leading the number of nominations (five One Show and six One Show Design) followed by Rediffusion DY& R (six One Show Design) and then McCann Erickson (four One Show and one One Show Design).

Sad part is that most of the work is probono done on individual initiative. In lot of these nominations the agency had nothing to do with the awards. The creatives even paid themself for the enteries. We are encouraging a culture of making ads for awards and not doing good ads for paying clients. These days it is hard to get so many creatives to work on real breifs as they are all busy with their own little pro bono projects. So many of the CDs give them a free run as this only adds to their award kitty.

I wonder what the paying clients have to say about this? What about Time Sheets? What about sarbanes oxley?