Call for Entries for 2006 BIMA Interactive Awards

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This is the 22nd year of the BIMA Awards and they are presented in association with Revolution Magazine.
The Call for Entries for the 2006 BIMA Awards is now open!
The entry form carries all information regarding cost of entries, and the deadline is the 31st July 2006
The BIMA Awards celebrate creative excellence and best practice in interactive design. Once again BIMA has reviewed the categories and the judging criteria and have made some important changes to fully reflect our constantly evolving industry.
Judging will take place in September/October with the shortlist announced in October. The judging panel will comprise senior interactive practitioners. With this in mind we invite people working within the interactive industries, who would like to be considered as a judge for the BIMA Awards 2006, to go to Call for Judges.
The prestigious Awards Gala Evening will be held at the end of November 2006. Full details of the venue and a reservation form for tickets will be published as soon as the details are available.

LINK HERE

Guide to winning is here

Awards Categories
Best Integrated Campaign
This award will recognise the interactive component of campaigns that use no less than three forms of media to reach the audience. Particular credit will be given to work where interactivity delivers value not possible with traditional media, and is central to the success of the campaign. Successful entrants will demonstrate synergy across different media. Entries can be in any interactive media, internet, CD-Rom, mobile, installation, kiosk or interactive TV.
Best Interactive Advertising
This award will recognise excellence in the use of interactivity within advertising for campaigns that appear in paid for media space. Judges will be looking for work with a high creative content appropriate for media in which it is delivered. Entries can be in any interactive media, internet, CD-Rom, mobile, installation, kiosk or interactive TV.
Best use of Interactive Television
This award will recognise the best project that has appeared on interactive television. Whether it was intended to advertise, inform or entertain (or indeed all three), the judges will be looking for an outstanding idea brilliantly executed
Best Mobile Game
This award will recognise the most outstanding example of gaming, created to be played on a mobile device. Judges will be looking for creativity, inspiration, high production values and most importantly great game play.
Best use of Mobile
This award will recognise the most outstanding example of interactivity and innovation that utilises mobile technology e.g. mobile handsets or PDA. Judges will award work that has been specifically designed for a mobile user experience rather than simply delivered through the technology.
Best Microsite
This award will recognise the most outstanding example of interactivity in a microsite, whether it is a stand-alone or part of a wider campaign. Creativity, inspiration and high production values will have been balanced with the user experience, usability and Accessibility of the site. Judges will be specifically awarding how well the published site meets the criteria of the brief it set out to answer. A summary of the brief should be included in the submission.
Best Website
This award will recognise the most outstanding example of interactivity in a website considered to be a large scale project. Creativity, inspiration and high production values will have been balanced with the user experience, usability and accessibility of the site. Judges will be specifically awarding how well the published site meets the criteria of the brief it set out to answer. A summary of the brief should be included in the submission.
Best Community Website or Campaign
This award seeks to recognise the huge significance to users, brands and society that the democratisation of the web delivers. The award will be given to a website or campaign that is judged to best support and utailise interactions between communities of interest.
Most Outstanding Achievement in Accessibility
This award will recognise the most outstanding achievement made by an individual, agency or organisation in the realms of accessibility. Judges will be looking for examples of either a specific project, programme or change in working practice that results in a product or service being more widely available, regardless of the interactive channel it was delivered in.
Education and Training
This award is for the best use of interactivity in a project designed to enhance the learning, training or personal development process. Specifically the judges will be looking for examples where the interactive experience benefits the learning process in ways not possible with other media. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Government and Information
This award will recognise the best project that uses interactivity where the primary motivation is to inform or convince its intended audience. Specific focus will be given to any mechanisms that facilitate the relevancy and timeliness of information and methods used to encourage further communication and feedback. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Kids
This award will recognise the most outstanding example of interactive design created for children. This year the award won't be judged by the adult panel, but their highly critical offspring. After all, they are who you designed for!
Entertainment
Can you prove that the work you created engaged the user in the way you intended? If you set out to deliver an entertaining experience, can you prove you delivered it. This award will recognise the use of interactive media to entertain, whether the work was delivered to a single format or across several. You don't have to entertain the judges on the day (while nice, that would be too subjective!), you have to prove your work entertained it's intended audience.
Arts & Culture
The judges will be looking for outstanding examples of interactivity in projects that specifically aim to cover, enhance or represent artistic or cultural endeavours which extend the reach of arts and culture to a wider audience. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
B2B
This award will recognise the project that best employs interactivity to provide business-to-business products or services or supports corporate communications and operations. The judges will be looking at how specific business needs have been addressed by creating a service which cannot be replicated offline. Specific focus will be given to mechanisms that facilitate the location of information, the relevancy and timeliness of information and methods used to encourage further communication and feedback. Entries can be in delivered via the web (intranet, extranets and internet), CD-Rom, kiosks or mobile devices.
B2C
This award will recognise the best use of interactivity between consumers and a commercial enterprise. Whether information, a service or products are being provided, judges will be looking for submissions that demonstrate a clear understanding of the end user and that this has been translated effectively into a user-centric design solution. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Charity and Not for profit
The judges in this category will be looking for applications which use interactivity to clearly communicate the values, objectives and activities of their organisation and enable visitors to become involved with their organisation if they so choose. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Student
This award will recognise the best use of interactivity work within digital media by a student or a team of students as part of a course project, and is open to anyone currently in full-time education The work must have been produced as part of a course and can be either individual or collaborative. The judges will be looking for exciting and innovative creative ideas in interactive design and functionality. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.
Innovation
The award will be given to the project that in the opinion of the judges, is the most outstanding example of innovation in interactive design. While the media does not have to be ground-breaking in itself, the way that it is utilised and experienced has to be. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or Interactive TV.