campaign for bargain store, Goldie

diptanshu · Post by **diptanshu** » Tue Jan 09, 2007 12:55 pm

Headline: don't fear the price tag
Copy: big brands at bigger discounts

Paromita · Post by **Paromita** » Tue Jan 09, 2007 1:35 pm

beautiful art direction dips. I like the ideas very much. However i feel your copy is getting lost in those deep colours.

diptanshu · Post by **diptanshu** » Tue Jan 09, 2007 1:50 pm

thank you. in actual size the copy is very legible.

Dalbir · Post by **Dalbir** » Tue Jan 09, 2007 2:41 pm

nice stuff dips. where was it running?

Arjun · Post by **Arjun** » Tue Jan 09, 2007 2:45 pm

did it for a brand of credit cards who didn't buy it. Then sold it to goldie. Now running as outdoors and in-shop posters

TruthHurts · Post by **TruthHurts** » Tue Jan 09, 2007 2:48 pm

stupid credit card company. so how do u guys work, first u shoot the entire campaign and then find client, or make roughs first?

Arjun · Post by **Arjun** » Tue Jan 09, 2007 2:53 pm

Yeah we make roughs first. Once its approved we go for shoot.

Post by **Paramvir** » Wed Jan 10, 2007 12:11 pm

nice work deep and arjun. very nice indeed. did you shoot them? where is this store? calcutta?

diptanshu · Post by **diptanshu** » Wed Jan 10, 2007 12:49 pm

its shot by satyaki ghosh. the store is on mirza galib street.

shantyarow · Post by **shantyarow** » Wed Jan 10, 2007 6:35 pm

Excellent...excellent...excellent.
Let's hope this doesn't scare them jury members off!
Good work guys

diptanshu · Post by **diptanshu** » Fri Jan 12, 2007 12:57 pm

gracias

Post by **Paramvir** » Fri Jan 12, 2007 1:08 pm

you shoot well, deep. you should shoot more of your own stuff...

i would like to see some illustrators' work on desi. i know there are some good illustratyors out there.

diptanshu · Post by **diptanshu** » Fri Jan 12, 2007 11:57 pm

problem is i dont have a digital set up. and i dont have lights. i have shot the sony explod campaign myself/ its on ads of the world. ill post it here sometime.

Allen Mathews · Post by **Allen Mathews** » Sat Jan 13, 2007 2:26 pm

so the campaign is a scam isn't it? you made the campaign without client's permission.

I also think the style is a bit oldish using single colour background and in 3 shades....

Arjun · Post by **Arjun** » Mon Jan 15, 2007 1:52 pm

Well it's like this. It was a brief from a client. We presented the stuff, they liked it but couldn't release it. We tweaked it and presented it to goldie, he loved it and bought it. Is that a scam? It's for you to decide.