Some work by Kessels Kramer

vikram sharma · Post by **vikram sharma** » Fri Oct 27, 2006 12:23 pm

Since some people on the baords are debating the creative output of Kessels Kramer, I am attaching some of their work

Tarun Biswas · Post by **Tarun Biswas** » Fri Oct 27, 2006 8:19 pm

that sucks....what is the idea? and arjun u think they do great work?

Prasoon · Post by **Prasoon** » Fri Oct 27, 2006 9:18 pm

pretty cool. ha ha ha....wish our clients were equally daring

Arjun · Post by **Arjun** » Sat Oct 28, 2006 1:39 pm

hey tarun,

i don't think you know much about kks work. : ) Why don't you check what they do before arguing. And you have every right to dislike these creatives. Its your eyeballs and grey matter dude.

Tarun Biswas · Post by **Tarun Biswas** » Sat Oct 28, 2006 3:19 pm

so what is the idea in this long bottle ad Arjun? let me get your take on it.

here is one website which became pretty famous...i am sure all of u r aware of this...now what the hell it means?

TB

Arjun · Post by **Arjun** » Sat Oct 28, 2006 3:36 pm

what the hell it means? he, he dude. check out diesel heaven now. it's infinitely better.

Arjun · Post by **Arjun** » Sat Oct 28, 2006 4:56 pm

And TB here's a bit of spill. But you got to see the stuff in totality.

Diesel Dreams

In a print and poster campaign of thirty different images we see individuals wearing clothing from the 2004 Fall/Winter Diesel dream collection.

With their eyes closed, peacefully daydreaming. Lost in their own world. They are often seen in unusual or surreal situations and positions. In each visual the audience is invited to 'Escape' into the depicted person's dream on the internet at diesel.com.

The London launch took place in the Halkin Hotel where rooms were staged to represent some of the Diesel films: the second side of the campaign which shows what the individuals are dreaming, interpreted in films made by different 'Dream Makers'.

These 'Dream Makers' are thirty different filmmakers, animators, artists, musicians and illustrators from all over the world. Each of this diverse group got a different image and was asked to realise the depicted person's dream, based on the situation they find themselves in the photos.

This campaign, created by art director, Karen Heuter, and copywriter, Dave Bell, at KesselsKramer, with photography by Viviane Sassen and Martine Stig, shows Diesel's multimedia approach to present their products in curious print ads, which are followed up by imaginary movie scenes at the corporate website. The pay-off changes according to the subject of the dream.

Diesel hopes to inspire people to create their own world. And dreams create the best adventures and fantasies! In this context, the campaign contributes to Diesel's innovative and creative way to show dreams as a surrealistic form of escapism.

Tarun Biswas · Post by **Tarun Biswas** » Sat Oct 28, 2006 7:24 pm

arjun, you show off. however what is the point of day dreaming theme? i don't get the idea and i am sure 90% of the consumers don't either.

some of my friends wear diesel only becoz they think it is cool, not the philosophy behind the ideas.

and what is it saying about FOR SUCCESSFUL LIVING?

and i think those ads where AFRICA RULES is also pretty crappy.

TruthHurts · Post by **TruthHurts** » Sat Oct 28, 2006 9:54 pm

i think both arjun and taron are misguided. paridiset DDB made diesel what it is today and KK is just eating on it's equity. i very much like the 'nature lover' campaign by KK for diesel as even a commoner would get it, the rest of the stuff is too 'artsy'.

Tarique · Post by **Tarique** » Sun Oct 29, 2006 2:31 pm

I thought this is for desi creative????????????????

diptanshu · Post by **diptanshu** » Sun Oct 29, 2006 7:29 pm

Mr biswas....perhaps you should realise that diesel is not talking to you

the fact that you think its crappy advertising is what makes the diesel consumer wear it!

encyclomedia · Post by **encyclomedia** » Mon Oct 30, 2006 11:48 am

Here is a DIESEL advertising analysis that i found somewhere. pretty interesting... its a must read. it may not make much sense though...

Tarun Biswas · Post by **Tarun Biswas** » Mon Oct 30, 2006 1:08 pm

diptansu, that is a very naive comment. first, i wear KILLER or NEUMERO UNO jeans as i identify with Killer brand personality. Otherwsie international brand would be Wranglar.

u say since diesel consumers do not think it is crappy advtg? i disagree. lot of my frinds have diesel jeans but they have never seen these advertising. we have all seen the sony 'ball' ad, but will u go and buy sony plasma whewn u want to buy a TV? NO. i may even buy a samsung even when i have seen that ad.

same goes for HOnda's GRRRRRRR. i think the ad is lovely for honda diesel but i will perhaps buy an indica diesel even if i have the money.

good advertising liked by all is not always equal to more consumers as good advertising is only in the eye of advertising pros like me and u.

Arjun · Post by **Arjun** » Mon Oct 30, 2006 5:25 pm

Hey tb, you mean to say that even if you like the advertising you may not buy the product.

Talking about cars...well there are two things (i say this because i have handled the category.)

First your reaction can happen if you don't have the money for it...a honda diesel costs much more than an indica (its for a different tg and don't tell me that indica is better).

Secondly, car advertising creates an imagery. The hard sell happens in the showroom or at a test drive. You have to clinch the deal in two phases. First create the interest in the car, second make sure the client leaves the showroom happy.

About diesel...i don't think it's available in india (can anyone from mumbai or delhi throw light on this fact). There are fakes but they are not worth it. And secondly if your friends are buying it abroad of course they will be exposed to the advertising. Don't tell me they spend 10,000 bucks on an original diesel just like that, because they like the copper buttons on the back pocket.

cheers

Tarun Biswas · Post by **Tarun Biswas** » Mon Oct 30, 2006 6:29 pm

10,000 bucks for a diesel? are u nuts. My friends buy it from Fancy Market in Kolkatta for half the price.

Anyways, I waould rather buy a Killer at 1500 Rs. that gives me the same sex appeal. And who would notice it is a diesel?

For cars, whats wrong with indica? You know it is designed by ital design of italy?

Agreed that the ads help build an image. So arjun are the diesel kinda guy? What do u wear?