Harley Davidson Advertising: In Response to Royal Enfield

[Saumya]

The Royal Enfield ads posted here have no soul. Someone has tried HARD to do something different. But that requires some soul searching, not a desire to art direct something that different.

I asked a few friends around if they would buy an Enfield. They would love to but they all complain of bad ride quality and leaking engines. What works for the brand is its heritage, the vintage and teh fact that its been around.The vintage looks really matter. For that matter someone even mentioned a URAL, if they could lay their hands on one.

Harley Davidson gains a lot from American pop and rock culture, the great Amercan outdoors legacy etc. What do we have to sell? We must find out. Bollywood and cricket and have pretty much kicked all cultural iconography out of India's present and past. The onlu surviving band with any kind of distict culture that we have today is Indian Ocean.

Here is some Harley advertising and imagery that I found, stuff that has helped build an iconic brand.

[Saumya]

here are some more. These ads do not make the audience feel like a wannabe, some sissy who's only interest in life is to get laid. There are higher goals to achieve.

[Saumya]

I just loved these ones! THIS IS GOOD ADVERTISING.

Creative Director: James Daniels, Gerry Human / Copywriter: Konstant Van Huyssteen / Art Director: Mike Groenewald / Photographer: David Prior / Typographer: Mike Groenewald

[Saumya]

and some more...

[Saumya]

and some vintage

[Saumya]

and some more

[Saumya]

loved this series.

[Saumya]

and this one:

Company: MATOSGREY, BRAZIL
Executive Creative Director: Silvio Matos
Creative Director: Silvio Matos/Leandro Castilho
Copywriter: Fabio Leão
Art Director: Guto Kono
Account Supervisor: Marcos Lacerda/Yuri Aizemberg/Luiz Mello
Advertiser's Supervisor: Luciana Izzo
Typographer: Alexandre Garcia/Juliana Gardim
Photographer: Marcos Haussen


The Print Ad titled LIFE was done by MatosGrey advertising agency in Brazil. It was released in the April 2007. Business sector is Other vehicles, auto products & services.

[Ek Kanya]

Agree with you, Saumya. The Harley Davidson advertising is for the adult, while the Enfield is for the adolescent.

[Ek Kanya]

some more from the Harley India stable. Indian agency is 'The Republic'