The Afropolitan

[Madonna D'souza]

Advertising Agency: Ogilvy Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Directors: Fran Luckin, Mike Martin
Copywriters: Taryn Scher, Alison Hingle, Lutho Sokutu, Mbulelo Nhlapo
Illustrator: Thule Ngcese, Kamohelo Chakela
Art Director / Photographer / Typographer: Thule Ngcese
Published: July 2009

1st Ad -
" Never start a fight with a guy who has nothing to lose."

"The Afropolitan offers a unique perspective of African business, lifestyle and culture from a truly indigenous point of view. It’s not about our relation to the West, it’s about our own story, that can finally be told in our own voice. It appeals to educated, bright people throughout the continent who are proud of their African heritage. In this brand campaign we have highlighted a few South African stories about apartheid. These are not the clichéd stories about poverty and oppression; they are the stories of triumph, only known by the people who lived them."

2nd Ad -
"The Chicco. A testament to the power of no power."

3rd Ad -
"Rostile. A different type of uprising."