Some facts about our addiction below. Have fun
Facebook is the world’s largest social network, with over 350 million users.It was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks.
The original idea for the term Facebook came from Zuckerberg’s high school (Phillips Exeter Academy). The Exeter Face Book was passed around to every student as a way for students to get to know their classmates for the following year. It was a physical paper book until Zuckerberg brought it to the internet.
With this success, Zuckerberg, Moskowitz and Hughes moved out to Palo Alto for the summer and rented a sublet. A few weeks later, Zuckerberg ran into the former cofounder of Napster, Sean Parker. Parker soon moved in to Zuckerberg’s apartment and they began working together. Parker provided the introduction to their first investor, Peter Thiel, cofounder of PayPal and managing partner of The Founders Fund. Thiel invested $500,000 into Facebook.
With millions more users, Friendster attempted to acquire the company for $10 million in mid 2004. Facebook turned down the offer and subsequently received $12.7 million in funding from Accel Partners, at a valuation of around $100 million. Facebook continued to grow, opening up to high school students in September 2005 and adding an immensely popular photo sharing feature the next month. The next spring, Facebook received $25 million in funding from Greylock Partners and Meritech Capital, as well as previous investors Accel Partners and Peter Thiel. The pre-money valuation for this deal was about $525 million. Facebook subsequently opened up to work networks, eventually amassing over 20,000 work networks. Finally in September 2006, Facebook opened to anyone with an email address.
In the summer of 2006, Yahoo attempted to acquire the company for $1 billion dollars. Reports actually indicated that Zuckerberg made a verbal agreement to sell Facebook to Yahoo. A few days later when Yahoo’s stock price took a dive, the offer was lowered to $800 million and Zuckerberg walked away from the deal. Yahoo later offered $1 billion again, this time Zuckerberg turned Yahoo down and earned instant notoriety as the “kid” who turned down a billion. This was not the first time Zuckerberg turned down an acquisition offer; Viacom had previously unsuccessfully attempted to acquire the company for $750 million in March, 2006.
One sour note for Facebook has been the controversy with social network ConnectU. The founders of ConnectU, former classmates of Mark Zuckerberg at Harvard, allege that Zuckerberg stole their original source code for Facebook. The ordeal has gone to court, and has now been resolved.
Notwithstanding this lingering controversy, Facebook’s growth in the fall of 2007 was staggering. Over 1 million new users signed up every week, 200,000 daily, totaling over 50 million active users. Facebook received 40 billion page views a month. Long gone were the days of Facebook as a social network for college students. 11% of users are over the age of 35, and the fastest growing demographic is users over 30. Facebook has also seen huge growth internationally; 15% of the user base is in Canada. Facebook users’ passion, or addiction, to the site is unparalleled: more than half use the product every single day and users spend an average of 19 minutes a day on Facebook. Facebook is 6th most trafficked site in the US and top photo sharing site with 4.1 billion photos uploaded.
Based on these types of numbers, Microsoft invested $240 million into Facebook for 1.6 percent of the company in October 2007. This meant a valuation of over $15 billion, making Facebook the 5th most valuable US Internet company, yet with only $150 million in annual revenue. Many explained Microsoft’s decision as being solely driven by the desire to outbid Google.
Facebook’s competitors include MySpace, Bebo, Friendster, LinkedIn, Tagged, Hi5, Piczo, Open Socialc and now Orkut in India.
How Facebook.com is ranked around the world:
1 Indonesia
1 Philippines
1 Malaysia
1 Singapore
2 United States
2 France
2 Italy
2 United Kingdom
2 Canada
2 Turkey
2 Australia
2 Argentina
2 South Africa
2 Venezuela
2 Colombia
2 Belgium
2 Greece
2 Egypt
2 Hong Kong
2 Sweden
2 Chile
2 Bangladesh
2 Austria
2 Switzerland
2 Norway
2 Czech Republic
3 Pakistan
3 Taiwan
4 India
4 Spain
4 Mexico
4 Thailand
5 Germany
5 Saudi Arabia
38 Japan
Facebook.com users come from these countries:
29.7% United States
5.1% France
4.8% Italy
4.8% United Kingdom
4.2% India
Where people go on Facebook.com:
85.4% facebook.com
7.6% apps.facebook.com
4.7% new.facebook.com
0.4% es-la.facebook.com
0.4% en-gb.facebook.com
Average Load Time for Facebook.com
Very Fast (0.118 Seconds), 99% of sites are slower.
Below data taken from peronal blog of nick burcher. You can catch him at http://www.nickburcher.com/
Latest Facebook usage statistics by country - 12 months of extraordinary global growth
UPDATE: Facebook usage statistics by country - December 09 here!
- On 1st July 2008, Facebook were reporting 82,451,680 active users, Facebook figures now show that Facebook has 233,864,820 global users.
- Facebook growth has come everywhere. USA Facebook users have increased by 41,567,420, but Facebook has also seen a growth rate of 3000% in Indonesia!
- In July 2008 11 countries had more than 1 million Facebook users, now 33 countries have more than 1 million Facebook users.
- Explosion in Facebook users numbers was seen in Western Europe (France, Spain etc) and South America (eg Chile) in the second half of 2008 (though numbers are still growing).
- More recently the fastest growing Facebook markets have been in Eastern Europe (eg Czech Republic), the Far East (Indonesia etc) and, significantly for Orkut, Brazil and India
Here are the Top 20 countries with highest number of Facebook users (2nd July 2009 - data from Facebook):
- Rank Country Number of Facebook users 12 month growth % 6 month growth %
1 USA 69,378,980 149.5% 64.9%
2 UK 18,711,160 67.5% 25.3%
3 Turkey 12,382,320 257.4% 56.1%
4 Canada 11,961,020 24.3% 10.1%
5 France 10,781,480 338.1% 63.7%
6 Italy 10,218,400 1980.7% 82.9%
7 Indonesia 6,496,960 2997.3% 624.3%
8 Australia 6,053,560 88.2% 39.8%
9 Spain 5,773,200 729.6% 122.3%
10 Colombia 5,760,300 138.8% 58.6%
11 Argentina 4,906,220 1073.8% 117.5%
12 Chile 4,830,680 129.4% 16.3%
13 Mexico 3,644,400 249.5% 153%
14 Venezuela 3,578,740 270.2% 91%
15 India 3,236,140 354.8% 202.1%
16 Germany 3,136,680 407.5% 149.9%
17 Philippines 2,719,560 1572.1% 596.1%
18 Belgium 2,372,460 346.2% 43.3%
19 Sweden 2,287,240 100.3% 34.8%
20 Hong Kong 2,087,580 149.1% 43.1%
Top 30 Facebook Fan Pages - Jan 2010
Facebook Fan Pages are still increasing in popularity. At the end of 2008 only Barack Obama and Michael Phelps had more than 1 million fans. As you can see from the list below, the numbers have increased significantly - and Vin Diesel is now more popular than Barack Obama!
Here are the top 30 Facebook Fan Pages by number of fans (including URL):
Rank Facebook Fan Page Name Number of Facebook Fans Facebook Fan Page URL
1 Michael Jackson 10,551,163 http://www.facebook.com/michaeljackson
2 Vin Diesel 7,232,745 http://www.facebook.com/VinDiesel
3 Barack Obama 7,095,229 http://www.facebook.com/barackobama
4 Facebook 6,662,703 http://www.facebook.com/facebook
5 Mafia Wars 6,426,482 http://www.facebook.com/MafiaWarsFans
6 Texas Hold'em Poker 5,848,694 http://www.facebook.com/TexasHoldEm
7 Megan Fox 5,357,269 http://www.facebook.com/MeganFox
8 Starbucks 5,331,423 http://www.facebook.com/Starbucks
9 Lady Gaga 4,711,581 http://www.facebook.com/ladygaga
10 RIP Michael Jackson (We Miss You) 4,695,522 http://www.facebook.com/pages/RIP-Michael-
Jackson-We-Miss-You/132749984408
11 I love Sleep 4,682,956 http://www.facebook.com/pages/I-SLEEP
/73330003836
12 Pizza 4,643,720 http://www.facebook.com/pages/Pizza/44258313195
13 Twilight 4,631,460 http://www.facebook.com/twilight
14 Will Smith 4,611,952 http://www.facebook.com/WillSmith
15 Dr. House 4,531,231 http://www.facebook.com/DrHouse
16 I need a vacation!!! 4,385,918 http://www.facebook.com/pages/I-need-a-vacation
/72161599412
17 Coca-Cola 4,103,026 http://www.facebook.com/coca-cola
18 I really hate slow computers 4,016,919 http://www.facebook.com/pages/I-really-hate-slow-
computers/88390832382
19 YouTube 3,885,861 http://www.facebook.com/youtube
20 I hate waking up during a good
dream and it won't come back! 3,835,373 http://www.facebook.com/pages/I-hate- waking-
up-during-a-good-dream-and-it-wont-come-
back/106867375015
21 Adam Sandler 3,746,593 http://www.facebook.com/Sandler
22 I don't get enough sleep because
I stay up late for no reason 3,170,874 http://www.facebook.com/pages/Sleepville/I-dont-
sleep-enough-because-I-stay-up-late-for-no-
reason/88901432776
23 Skittles 3,555,983 http://www.facebook.com/skittles
24 Linkin Park 3,537,072 http://www.facebook.com/linkinPark
25 Nutella 3,421,754 http://www.facebook.com/pages/Nutella
/24932281961
26 Freeze Pops 3,379,178 http://www.facebook.com/pages/Freeze-
Pops/77257732630
27 Randomely laughing because you
remembered something funny 3,331,980 http://www.facebook.com/pages/Randomely-
laughing-because-you-remembered-something-
funny/92516322212
28 Random laughter when remembering
something 3,326,008 http://www.facebook.com/pages/Laugh-
City/Random-laughter-when-remembering-
something/109759232094
29 Selena Gomez 3,315,239 http://www.facebook.com/Selena
30 Pizza 3,306,364 http://www.facebook.com/pages/Pizza
/27041826093
Top 30 Facebook Fan Pages by number of fans (figures taken from Facebook)
Updated: Facebook Usage In India Grows As Orkut Misses A Trick
Update: Facebook has since launched a developer contest focused on Indian developers (via @nikhil_kumar). The prizes: $4000, $2000 and $1000 in each of the two categories – Facebook Apps, and Facebook Connect Integrations.
The second category is particular interest: Facebook is pushing for people to integrate Facebook Connect with their websites (or blogs). Facebook Connect allows users to comment with their Facebook IDs, and ends up helping Facebook promote itself as a unique online identifier – similar to a Google Profile and OpenID. Haven’t seen Google do the same with Google Friend Connect, which, incidentally, has little to do with Orkut. Looks like Orkut has some strategizing to do.
Original Post (July 2 2009, 6.23 AM): Did Google owned Orkut miss a trick in India, by not partnering with more Indian companies? Inside Facebook reports, basing their findings from Facebook’s advertiser tools, that the social network saw a significant increase in the number of active users to almost 3.2 million over the last 60 days:
Inside Facebook has reported a similar trend for Brazil, another country where Orkut is the dominant social network. We’ve noticed a significant increase in activity from Facebook in India over the last few months, which co-incides with the increase in the audience growth depicted in the chart. Key among them is the amount of airtime that it has received as a part of an advertisement for Aircels “Pocket Internet” service. Aircel has focused on value added services like Mobile Internet for its launches in Delhi and Mumbai, and both Facebook and Yahoo Onesearch have received TV airtime as a consequence of this. One of the famous ZooZoo’s commercials from Vodafone in India also promoted Facebook.
Apart from this, Facebook has actively partnered with Indian companies -particularly mobile operators – and inked deals with Internet companies around key events like the Oscars and the Indian Parliamentary Elections:
Feb 2009: Partnership with Zoom TV and World TV for the Oscars in India. From what we’ve heard, there was a partnership with NDTV for the same, but that is unconfirmed.
April 2009:
– Goes mobile in India for SMS Alerts with Tata Indicom
– Partners with Aircel for Voice Message Application, allowing users to leave voice messages on Facebook, according to this forum post of a press release. (note: unconfirmed)
– Facebook promoted in a Zoozoo’s commercial by Vodafone (view the commercial)
May 2009
– Launches Indian language interface
– Partners with Nautanki.tv for coverage of the Indian Elections
– Promoted in India by Aircel as a part of their Pocket Internet Service, particularly during the Indian Premier League, a key Cricket event. (view the commercial)
From what we’ve heard, there’s something planned around the Union Budget in India as well.
This is not merely a two-way fight though – Twitter’s slowly gaining in prominence with several media companies also adopting Twitter for promotion of their content; recently, all of UTVi’s anchors joined Twitter, and they regularly mention their Twitter IDs on the channel. MIH (Naspers) and Tencent owned Ibibo has also regularly partnered with media companies for cross-media promotion.
We haven’t heard much about Orkut of late, apart from the launch of a mobile application, and the launch of advertiser tools; in terms of partnerships, one of the few that we are aware of is with MTV India for their popular Roadies show.
Compared to Facebooks claim of 3.2 million active users, Orkut claims 13 million – it does appear to have the largest base among social networks in India, but certainly shouldn’t get complacent. That said, while usage is one thing, monetization of social networks is another story.