Digital New Year Poster

[cbazg1]

Sent to our clients, partners, vendors and friends. Unfortunately, most of them didn't get it.

In retrospect, the "5010" was too subtle I guess.

[Saumya]

whats the carbon footprint of going digital? how many millions of litres of water and tonnes of CO2 are required to run the internet? any idea, dude?

[cbazg1]

whats the carbon footprint of going digital? how many millions of litres of water and tonnes of CO2 are required to run the internet? any idea, dude?

it's quite a huge footprint, no doubt, but significantly less than the print industry, which is chiefly encouraged by advertising.

[Allen Mathews]

whats the carbon footprint of going digital? how many millions of litres of water and tonnes of CO2 are required to run the internet? any idea, dude?

it's quite a huge footprint, no doubt, but significantly less than the print industry, which is chiefly encouraged by advertising.

dont worry cbagz. I would rather anyday have a digital book reader than a real book which was made with the tears and blood of many already endangered and other innocent living organisms.

[cbazg1]

Same thing the new "Idea Mobile" ads are talking about.

[silly lily]

ooooh... i didn't get it the first time either.. and i am no client. but even if i did get it, i don't think there is an idea in the visual. your thought is to go digital. so a simple new year card sent by mail should do the trick. why add a layer of "in 3000 years" and use the reflection to show 3000 years etc??? too many layers. if i were u, i would just send a card by email which would say save paper go digital etc. no?

[Saumya]

you mean this ad from Idea?

[youtube]6r0VBY7CUP4[/youtube]

[cbazg1]

yup...same message...im sure someone from Lowe saw this poster before they made the ad

[star]

i didnt get the poster... can you please explain it to me?

[Desh Premi]

can you explain this one please?