Goldstar Jewelers prepares for Valentine's Day

[vikram sharma]

Client: Goldstar Jewellers
Agency: Mayan Consultants, Mumbai, India
Vinod Natesan-Business Head and Planner.

Copy: HL: If you are thinking of giving her chocolates, may we remind you that it’s the 14th of February. Not the 14th of November.
BC: Just because you call her ‘baby’ all the time doesn’t mean you have to treat her like one. So, this Valentine’s Day, instead of giving her something juvenile, chose something special for her from our collection of exquisite diamond studded jewellery. The only trouble is, on receiving it she’ll act like a twelve year old.


Concept Note: To promote diamond jewellery as a gift item during Valentines Day.