End of free news online?>

Allen Mathews · Post by **Allen Mathews** » Mon Oct 05, 2009 5:50 pm

Sir Martin Sorrell, WPP chief executive told an audience today in Athens at conference Stream 2009, that Rupert Murdoch’s proposal to hide premium news content behind a paywall is “absolutely correct” and “getting consumers to pay for content they value is key.”

Rupert Murdoch, chief exec of News Corp who own Fox, The Sun, The Times, Wall Street Journal and a host of other worldwide media outlets, commented back in August quality journalism is not cheap, and “an industry that gives away its content is simply cannibalising its ability to produce good reporting,”