Zyban Bupropion HCI

tidbitz · Post by **tidbitz** » Sat Jun 10, 2006 10:46 am

This is a print campaign for Zyban Bupropion HCI. The primary target of this campaign is women smokers.

tidbitz · Post by **tidbitz** » Sat Jun 10, 2006 10:48 am

The copy on the pack reads: For the treatment of nicotine dependence as an aid to smoking cessation.

Payal · Post by **Payal** » Sat Jun 10, 2006 2:30 pm

not bad, portfolio material.

Dalbir · Post by **Dalbir** » Sat Jun 10, 2006 2:38 pm

Reminds me of Cancer cures smoking. Even the font slection and layout is quite similar. If you play with copy it should be more powerful. Seen Neil French's ad for Isabgol where the line was 'SHIT HAPPENS'.

I would give this a 5 out of 10. However good effort. Was it published?

Marton · Post by **Marton** » Sat Jun 10, 2006 2:40 pm

You do not have a baseline? Are you art or copy?

Allen Mathews · Post by **Allen Mathews** » Sat Jun 10, 2006 2:42 pm

Very nice. I really like the Chains smoking. Cooooool.

Prasoon · Post by **Prasoon** » Sat Jun 10, 2006 2:45 pm

Nice ideas, well done. How come the target is women? That's very niche...

But for me the ideas are for generic smokers. Could you have made it more women specific other then using pink. I mean something like 'Smoking is injurious to your baby's health'?

dustyparticle · Post by **dustyparticle** » Wed Jun 14, 2006 11:03 pm

naaah

Hasmukh · Post by **Hasmukh** » Sat Jun 24, 2006 3:37 pm

interesting angle. what makes you thnk its for women?

Nice ideas, well done. How come the target is women? That's very niche...

guest · Post by **guest** » Tue Jun 27, 2006 11:37 am

seriously ???
you guys said this is good ?

oh my... I'm wasting my time here.