desicreative.com

1) Yipeee!!! I'll be in office on republic day too. Thank heavens I don't have a wife to deal with.

2) @ Shanty: You haven't mentioned travel times. I spend 2.5 hrs just commuting.

3) My CD always says, "Work smart. Not hard." So it'll be great if the experienced guys around can tell us how they ...

Wow! Similar addiction here man. Although with me, it has never marred my work. Rather, I've got some of my best ideas after playing games.

Been playing FIFA since 2002/03. No matter what time I get back home, I try to play atleast one game. Days I get home early is an added bonus! Haven't tried ...

Seen this week in DNA:
1) Ranipal starch by O&M
2) Robert's Liquid Car Polish by O&M
3) Playwin's currency note as toilet paper. (Wouldn't be surprised if it runs into controversy)
4) HP Turbojet by, I think, Rediffusion.

Will post the links if I find 'em.
Cheers.

From Santosh Desai's interview on agencyfaqs.com. I had many questions cropping up in my mind.

"Advertising can get frustrating at times. And I say this because advertising is a very narrow and one track mind industry,” comes his straight answer. “After doing the same thing for over 20 years, I ...

@ tumunathan: Yes, it's for the ad community. Because we're the ones who use regularly use printers!

And I'd also thought about both being print. But then, don't all lines about a pic talk about the subject?

Think about it this way: One is a dog. One is not. Hence, one of the subjects breathes ...

@ vikram: I'm copy. But I take a lot of interest in art as well. Discussing ads (from the art point) with the art guys, doing sketches and stuff....
Nice to know you liked the art. Did it myself.

@ shanty: Will work on the line. I'd kept all lines in simple present tense thinking it would do the ...

I actually think it wont happen anytime soon, India being very fragmented in terms of audiences. Atleast not until lousy soaps and "indianised" shows enjoy the viewership they are getting. Not many clients have the balls to release the original stuff that we do.

But yes, I hope it happens someday ...

You from law & kenneth anirban?

About the ads: Decent idea. Nice illustration. Especially the one in black.
Cheers.

Portfolio material or not?

Hey, that's nice to see someone with a different opinion.

@ cozznriots: From the interest point-of-view of a reader, I thought they would probably be interested in 'the postit note on the middle of the windscreen'.

Anyways, like it or hate it, keep the opinions coming.

Cheers.

That's because I've done the "art" myself. I'm a junior writer. Hoping to learn art someday. Someday

I'm happy the idea's good.
Cheers.

The campaign

Brief: Communicate that walking in to the Home Theatre room at Philips Arena (their exclusive showroom) gives you a lucky draw coupon, which will give one lucky guy a Home Theatre System.

This is just the rough idea - the footprints would have eventually been replaced with different pairs of shoes ...