Tanya Mehtani is a passionate graphic designer and illustrator known for her innovative approach and versatility. With a background in graphic design, she excels in crafting captivating visual experiences, from sleek UI/UX designs to intricate illustrations. Tanya thrives on collaboration and enjoys exploring new creative possibilities. Outside of work, she loves sharing memes, playing games and reading comics.
“Hello, I’m Tanya Mehtani — a passionate graphic designer and illustrator. My creative journey is fueled by my love for pushing boundaries and experimenting with innovative design techniques. I love experimenting with creative designs, whether it’s sleek UI/UX or captivating illustrations.
Beyond pixels and vectors, I find joy in sharing memes with friends, diving into games with my husband, and cherishing quality time with our adorable dog. Collaboration excites me, and I’m always up for a challenge. 🎨✨”
Why are you a Graphic Designer?
From an early age, I was captivated by art. Whether it was sketching, painting, or simply doodling, I found joy in expressing myself visually. But it was when I discovered design software that my fascination truly took off. I started with humble programs like MS Paint, where I’d create pixelated masterpieces (or so I thought!). Then came Photoshop—a powerhouse for image manipulation and graphic design. I dabbled in Macromedia (remember Flash?) and even tried my hand at basic animations using Movie Maker.
Graphic design became my compass. I decided to pursue it formally, honing my skills, learning about color theory, typography, and layout principles. Each project felt like a puzzle waiting to be solved—a chance to communicate visually, evoke emotions, and tell stories. Today, I channel that passion into crafting visual experiences—whether it’s sleek UI/UX designs, captivating logos, or intricate illustrations.
Did you attend school for fine art or design?
I began by pursuing a Bachelor’s degree in Fine Arts (Applied Arts) at Government College in Chandigarh. Here, I immersed myself in the fundamentals of art, honing my skills and understanding the nuances of visual expression.
Building upon my foundation, I went on to complete my Master’s degree in Design (Visual Communication) at MIT ID Pune. This program delved deeper into the intricacies of design, equipping me with the tools to communicate effectively through visuals.
You have a distinct style of Design. How long did it take you to develop your style?
Thank You Throughout my creative journey, I’ve explored various design tools and forms. From traditional techniques to digital wizardry, I’ve immersed myself in the possibilities. This phase isn’t about rushing—it’s about curiosity and openness. I’ve always believed in versatility. Why limit myself to one design form? So, I’ve dabbled in everything—from sleek minimalism to whimsical chaos. Each experiment adds a layer to my style, like brushstrokes on a canvas.
Honestly, I can’t pinpoint when my style crystallized. It’s been a gradual evolution—a dance with pixels and vectors. But here’s the secret: it’s not about the clock ticking; it’s about the passion burning. Every late-night tweak, every “what if?”—they shape the artist within. Different artists left their mark on me. I borrowed hues, techniques, and wove them into my own canvas.
How did you focus so much on graphic illustrations? When did you realiseyou loved doing it and wanted more of it?
Looks like I have already answered to these points in details in previous questions. But I’d like to add that Graphic illustration has always been a part of me. My mom, with her keen eye, recognized my talent early on. She encouraged me to explore this path further. Her belief fueled my determination. Over time, I honed my skills. Whether it was sketching, digital painting, or intricate designs, I immersed myself. t wasn’t a sudden realization; it was a gradual love affair. Each stroke, each project—it whispered, “This is where you belong.” And I listened.
Were there any particular role models for you when you grew up?
My role model has always been—and continues to be—my grandmother (my mom’s mom). Despite being a teacher, far removed from the world of art, she has left an indelible mark on my life. As a single mother, she carried the weight of responsibility on her shoulders. Yet, she never wavered. She provided for her family, built a home, and ensured her children received the best education. Her strength was awe-inspiring.
To me, she epitomizes feminism—the quiet revolution of resilience. She shattered stereotypes, proving that a woman’s power lies not in loud declarations but in quiet actions that shape generations.
Who was the most influential personality on your career in graphic design?
While there have been several influential personalities in my graphic design journey, I’d like to express gratitude to Art Attack and the MAD artists (from the shows that premiered on POGO). As a kid, these shows inspired me to explore different forms of art and craft. It was from there that my creative journey truly began. 🎨✨
When did you start freelancing?
I began freelancing during my college years, and it’s been an exhilarating journey. Each assignment is like a fresh canvas, waiting for me to weave creativity into reality.
Was there any time when you wanted to quit graphic design?
Nope. While the creative journey isn’t always smooth—it’s a rollercoaster of doubt, frustration, and burnout—I’ve never seriously considered quitting graphic design. Instead, I find that taking breaks helps refresh my mind and reignite my passion.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Yes, the demand for graphic designers has indeed surged over time. Almost every business and organization recognizes the importance of good design. Whether it’s creating eye-catching advertisements, designing engaging websites, or crafting compelling branding, skilled graphic designers are in high demand.
As for my personal experience, I’ve had the opportunity to work with a mix of agencies, publishers, and direct clients. Each context brings its own set of challenges and creative possibilities. Currently I am working in a startup company.
Do you have clients who give you steady work or do you advertise for new clients often?
As of now, I’m fortunate to have steady work (touchwood!). However, I recognize that in the future, I might need to promote myself more actively to attract new clients.
How do you market yourself?
Up until now, my primary method of marketing has been word of mouth. It’s often a chain of connections—someone I know introduces me to someone else who happens to need a graphic designer. This organic network has led to interesting projects and collaborations.
Any other Indian graphic designers who you admire?
I admire few Indian artists that includes FN Souza’s Bold, expressive style and Jamini Roy’s Folk-inspired, earthy art. Within the walls of our college, I’ve witnessed incredible talent. Some of my batchmates—whether sculptors, painters, or mixed-media artists—have a unique voice that inspires me.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
- Find Your Niche
- Challenge Your Creative Thinking
- Network, Network, Network
- Accept Feedback
- Stay focused, persevere, and believe in your talent
As for graphic design as a career option, it’s a dynamic field with immense possibilities. If you’re passionate about visual storytelling, enjoy problem-solving, and want to shape how the world sees information, then graphic design could be an exciting path for you. Remember, creativity knows no bounds!
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Many clients have indeed grasped the importance of design. They allocate budgets for design work, albeit sometimes modest ones. This shift signifies a positive trend. However, the allocated budgets often fall short of what is truly necessary for comprehensive design work.
Client behavior varies widely. Some are supportive and allow designers the freedom to excel, while others may inadvertently hinder the creative process.The understanding of design’s impact is growing, but there’s still room for improvement. As designers, we navigate this landscape, adapting to each client’s unique mindset and striving to deliver our best work within the given constraints.
But I am quite positive, that in the coming years, designers will have more freedom and bigger budgets to create innovative and impactful creations as the demand for good design goes up.
Mac or PC?
PC
Who would you like to take out for dinner?
My Husband
What’s on your iPod? Spotify?
Rock+Roll by EDEN
Whats your Twitter Handle? Instagram?
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