Sudip Dey

Polar Durga Pujo by Monkey Wrench Communications Kolkata

The hubbub of pandal-hopping, the plethora of festive feasts, and the rush to look your coolest—what powers this electrifying energy in the atmosphere during Durga Pujo? The strength and core of Polar’s products that run without a break! 

Be it a Polar fan that offers a sense of relief to the dhaakis, the Polar iron that wipes out every kind of crease on your festive wear or the induction cooktop that is used to prepare bhog for the neighbourhood pandal. We’ve displayed the stellar core of Polar products through the form of an electronic energy board that powers us to remain hassle-free and sorted.

Agency: Monkey Wrench Communications

Brand: Polar Electric
Creative Head: Sudip Dey
Creative Director Copy: Madhura Chakravarty
Head of Account Management: Kusumanjan Banerjee
Art Supervisor: Saptadip Dey Sarkar
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Account Group Head: Adrija Kundu
Account Executive: Somasree Roy
Agency: Monkey Wrench Communications

Pentonic Pujo- Linc Pens by Monkey Wrench Communications, Kolkata

Ever wondered how our words travel?

How does our imagination take flight?

How do our ideas reach others?

Like Maa Durga and her family mount on their vehicles/vahanas to arrive amongst us, similarly our thoughts, words and imagination too need a vahana — an instrument of support. Through the following series, we have created our favourite vahanas, using the Pentonic pen as a visual device, elevating our thoughts and ideas. 

Agency: Monkey Wrench Communications, Kolkata
Brand : Linc PensCreative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Senior Art Director : Prakash Mahapatra
Copywriter: Srinjani Roy
Head of Account Management: Kusumanjan Banerjee
Senior Account Manager: Pragna Chakraborty

Missing : By Monkey Wrench Communications, Kolkata

Goddess Durga symbolises immense power and strength, embodying the
essence of womanhood. In today’s world, taking control of one’s financial decisions is a critical aspect of this power. However, a 2023 survey by IndiaLends revealed that 67% of working women in India still rely on men for financial decisions. 
This dependence diminishes the “Durga” within them, leaving their power unclaimed. To raise awareness of this imbalance, JRK has adopted the theme “Durga Is Missing.” Using the format of a missing poster, this campaign aims to evoke a sense of absence, highlighting the loss of power when women do not have control over their financial decisions.

Agency: Monkey Wrench Communications,
KolkataClient: JRK Group (Financial Services)
Creative Head: Sudip Dey
Creative Director (Copy): Madhura Chakravarty
Copywriter: Purnata Chowdhury
Visualiser: Satadru Dhar
Social Media Manager: Priyadarshini Sarkar

Self love Skincare asks people to turn on their natural, #InSelfLoveMode!

Self love Skincare – the newest 100% vegan skincare range in India – launches its way naturally into the cruelty-free daily skincare category. Thriving on the strong positioning of  ‘self loving’, the brand owns the philosophy of embracing oneself without judgement and celebrating one’s natural beauty without any filter. Commonly discussed, self love isn’t selfish or self centered. Rather it is an inclusive feeling of awareness, consciousness and self respect – often subdued in the fear of what others might think. Self love Skincare integrates self care holistically from the outside through a completely vegan way that aims to protect and nourish one’s skin while cherishing one’s real beauty on the inside.Taking forth the philosophy intelligently, the brand has roped in the naturally sassy Ananya Sen for their first set of digital films. Followed by the honest hashtag of #InSelfLoveMode, each digital film, narrates the natural goodness of each product while throwing light on the product range cleverly. Ananya Sen has performed in several notable plays, films and web series that have been broadcast regionally & nationally. She was also recently seen in A Suitable Boy on Netflix. 

CREDITS:

Client: Self love Skincare
Direction & Cinematography: Subhadip Sarkar
Content: Ananya SenCreative Supervision: Sudip Dey & Madhura Chakravarty