“We started YUWEUS almost a year and a half ago as a new-age brand communication ideas agency. Why new-age? Well, we approach work with a modern-world ideology – we believe in the power of collaboration and we focus on sharp, efficacious solutions.“

“We have tried to step beyond the regular and craft solutions that are creatively innovative and razor-sharp. So, when Rotary International briefed us on spreading Thalassemia awareness, we achieved it through a 5500 km India Long Drive. When East India Pharma wanted to connect with people during the festive season, we created a film series of 6 quirky #NonstopPetPuja Tales that was viewed by 2.25 lakh people online. And when a Durga Puja committee in Kolkata desired to garner higher eyeballs than its most popular neighbour, we brought in pundits from Banaras to perform live Ganga Aarti and create the ultimate show-stopper for every pandal-hopper.“

What made you start YUWEUS?
A) We were tired of the regular.
B) We saw the potential of converting businesses into brands.
C) We sensed the need of new-age brand communication models. It might come to you as a surprise but Kolkata, where we are, is a thriving hub of entrepreneurship. There is an A-list of homegrown companies doing great business, but unfortunately that’s where they have stagnated. They have never considered taking the brand building approach. With us having connections in various business houses and with over 2 decades on individual experience in brand communication, we have set a vision to apply new-age models, including tech integration, to sprout brands out of businesses.