Designing a brand identity for a multiplex theatre chain is an interesting and challenging exercise. The brand directly speaks with a mass audience and it could be anyone who loves the movie. While the aura team approached us, the whole brief was “the logo should be very simple”. So we designed a simple logo that says “your cinema’s AURA” and extended the idea of simplicity to brand identity also. They want to bring the feel of the high-class experience of watching movies into their brand identity.
AVCD executed an effective signage system for AURA Cinemas. For the logo, used black acrylic for base circle and backlit to get the aura effect around the logo. We used Flama a geometric sans-serif typeface designed by Mario Feliciano for signages and communications to achieve a modern look.
We extended the idea of simplicity to packaging also. We used only brand colors and minimal graphic elements for packaging and positioned it as a classic category. We portrayed it as the best ambiance and latest technology where viewers can enjoy the intermission with yummy snacks too! AVCD designed flavored & normal popcorn boxes, Popcorn Tubes, Nachos Double Dip, Nachos Single Dip, Samosa Tray & Coffee paper cups.
Aura cinemas offer a cool ambiance with the latest and best technology to “unleash your expressions”. Aura Cinemas is an upcoming multiplex theatre chain in Kerala & Karnataka. The first theatre set up in Mattannur Kannur.