Anjali Joshi is a Creative artist & Copywriter. She is currently working as Designer at Tata Consultancy Service, Mumbai, India. Her work is an amalgamation of designing, typography and copywriting. Her style is conceptual, colorful and glamorous. Her work not only reflects the passion and commitment of a serious and sincere artist, but also infused with imagination and creativity, with the right blend of traditional and contemporary styles. She is a woman with not-so small dreams, lover of words, collector of thoughts, execution through art, writer by night, dreams a lot. Can be found gushing about the tiniest of things. Floating through life. Mostly talkative, sometimes quite. Happy and a little bit of everything different.
Why are you a Graphic Designer?
I chose to become a Graphic designer as it resonated with my creative zeal and allowed me to showcase my talent. I have loved drawing ever since I was a kid. Graphic Designing is a just a medium through which I can express myself in the form of art. It’s something that I knew would always keep me happy and lively!
Did you attend school for fine art or design?
Yes! Rachana Sansad College of Applied Art & Craft in Mumbai, India.
Tell us of your interest in Typography.
Fortunately, I was born and brought up in a city like Mumbai. So I have been going for outings- especially to Juhu beach since my childhood, and I always had fascination for the colourful headers on the stalls and carts; and that is when I started observing and developed an interest in typography.
You are also interested in copywriting. Which would you do more of : designs and typography or copywriting? Or are you happy juggling both?
Copywriting is an inborn quality, and designing is a fascination. And I am happy juggling both because both hold their individual power, also at the same time both balance really well.
Tell us about your claymation project…
Claymation shows the signiﬁcance of typography- Devanagari letter and how it is used to design the clay ﬆop motion using diﬀerent frames. It is an animated ﬁlmmaking in which objects are made of clay and are physically manipulated or positioned and re-positioned in diﬀerent poses in small increments between individually photographed frames, so that they will appear to exhibit independent motion when the series of frames is played back as a faﬆ sequence.
For this project, “ब” se Bomb was done.
It mainly focuses on the process—from text ﬁgures to video.
Were there any particular role models for you when you grew up?
My role models shifted and changed as I advanced.There are too many to name!
Who was the most influential personality on your career in graphic design?
A lot of people have been a crucial factor in my graphic design career. However, I’d give most of my credit to Prajakta Parvatikar (In-charge Principal of Rachana Sansad College of Applied Art & Craft) who mentored me throughout my early days of being an amature designer and helped me evolve.
Was there any time when you wanted to quit graphic design?
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
I have worked with agencies as well as direct clients.
Do you have clients who give you steady work or do you advertise for new clients often?
A mix of both.
How do you market yourself?
I upload most of my projects on Behance and everything else (along with that) goes on Instagram.
Any other Indian graphic designers who you admire?
I like different elements from different designers and artists.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Choose what makes you happy. Graphic Design as a career is definitely rewarding and gratifying.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Mac or PC?
What’s your Instagram Handle?