We are a young, dynamic creative agency based in Cochin. We make superb designs while helping people, making friends, winning hearts and having fun! Our mission/obsession is to make you go “Wow!”
What made you start WowMakers?
Two reasons: To make lots of money, and to make it by doing what we love. We have one life; don’t waste it by living someone else’s dream.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Actually, most of our team members don’t have a degree in fine arts or design. Many of them weren’t even designers to start with! The fact that we’ve come this far speaks volumes for their raw talent and learning ability. That’s how we hire team members: their talent, attitude and willingness to learn.
How would you define the design style at WowMakers?
We enjoy experimenting with various styles.
What does WowMakers do which sets it apart?
It comes down to 3 things.
Our team- Our team is a mix of engineers and designers. That’s because mathematics is as vital to good design as aesthetics.
Our culture- Most companies tend to focus on what they do. But for us, how we do it is equally important. We have a great open culture where everyone can express their ideas. We live by the philosophy of “work hard, play hard”; the fun starts when the clients are not looking! We also like to do hobby projects, inspired by events happening around us.
Our way of doing business- We believe in relationships, not transactions. We are human, our clients are human, so we speak human. We avoid jargon wherever possible and try to know our clients better, know them as people. This helps us make good relationships and create designs that they love.
Do you think the advertising business in India is undergoing a change?
Definitely. More and more people are realizing the value of quality advertising and branding. The first impression matters. The most visible face of a company is it’s logo, and the impression people get from that logo will impact the company for better or worse.
Were there any particular Role Models for you when you grew up?
Richard Branson is one of our favourites. We love his crazy just-do-it attitude!
Who was the most influential personality on your career in Brand Building?
Steve Jobs. The man was a branding genius.
Is there any particular work that you have done which has helped build a brand?
Brand-building is our way of life. One of our best moments was when we created the logo for Startup Village.
How important is the focus on a great brand idea?
That shouldn’t be the sole focus; brainstorming, execution and client feedback are equally important. At the end of the day, the most important thing is to understand the problems faced by the client, and find a creative solution for it.
Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding agency?
We do all kinds of design from logos to brand identities, from print ads to web design, from animations to live videos and everything in between! Our core is branding but our mission is to become an all-round creative marketing agency.
What do you feel about the state of design in brand-building in India?
We often hear people say that design is struggling. We disagree: good design is more crucial than ever before. There is no such thing as a 100% unique product or service anymore. User experience and design are the differentiating factors here.
Any other Indian agencies you admire?
If we admire them, they’re competitors. We don’t want to give publicity to competitors 😛
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Or advertising and brand building?
Always keep learning; stay up-to-date with the latest trends. Thanks to social media there are plenty of communities for aspiring creatives; be active, engage and contribute. Be passionate, and stay passionate. It’s the only way to grow.
Who would your design team like to take out for dinner?
Now it’s Sunny Leone 😀
What’s on the company iPod?
Currently playing: Metallica, “Nothing Else Matters”
Mac or PC?