UPS

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.