Kartik Iyer: Interview

Born in 1975 Chennai. Spent 8 years growing up in Africa. Returned to Chennai in 1985. Learnt to play the mridangam for 3 years. Acted in 27 full fledged theatre productions. Joined advertising in Dec 1995 as an intern. Did six years between Chennai Bangalore learning to be a copywriter. Worked in Y&R Dubai for 3 years from 2001-2004. Worked in Ogilvy Bangalore for 3 years. Started Happy in 2007 with Praveen Das. Love movies, music, design and pop art. Moonlight as a stand up comedian as The HigherIyer Show.

Why are you into Advertising?

Cos it’s the only place you get to use your creative muscles with every medium that’s exists. I also get bored easily, so it helps to keep focusing on different brands with different needs. But I didn’t know any of this when I started my career. Actually I loved commercials and asked someone who ‘thought’ of them. Someone said the agency and I decided I would learn to be a copywriter. It took me 5 years to realize what I actually wanted to do was direct ad films. Hopefully I’ll get there some day.


Rebranding done well

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: KB Vinod
Associate creative Directors: Pranav Harihar Sharma, Amol Dahanukar
Copywriter: Pranav Harihar sharma
Art Director: Amol Dahanukar



For headaches of all sizes. Stopache.

some real good work coming out from Mudra lately…

Advertising Agency: DDB Mudra Group, India
Creative Director: Ravinder Siwach
Art Director: Krupanand Sivadasan
Copywriter: Carl Savio
Photographer: Syed Zubair


Samsung Galaxy Mobile Phone by Cheil, India

Local language translator.

Advertising Agency: Cheil, India
Creative Directors: Elvis Sequeira, Vedobroto Roy, Ayon Sarkar
Art Director: Niharika
Copywriter: Elvis Sequeira, Vedobroto Roy
Photographer: Mukul Raut
Digital Retouch: Rajesh Bishwas



Tangram SA from Out Of The Box

Advertising Agency: Out of the Box, Delhi, India
Art Director: Viral Pandya, Guneet Pandya, Arvind Yadav
Creative Director: Viral Pandya, Sabu Paul, Guneet Pandya
Designer: Viral Pandya, Guneet Pandya, Arvind Yadav
Copywriters: Vaibhav Pandey, Viral Pandya, Guneet Pandya, Sabu Paul
Typographers: Arvind Yadav, Viral Pandya


Rishidev : DesiCreative from Bengaluru

A small town boy from Kannur in Kerala. Now in Bangalore, doing what he always loved doing; as senior illustrator at Happy Creative Services.

Why are you an Illustrator?
Have been doodling in my notebooks ever since I can remember. And when I realized I can get paid for the same, gladly chose that career. It gives you a lot of freedom to create and experiment.

Did you attend school for fine art or design?
Yes I did. Got BFA in sculpture from Fine Arts College, Trivandrum.


Times of India: Kolam Festival

Margazhi Kolam Festival
Pit your wits against each other in the Times Margazhi Kolam contest.
It’s your chance to create a Kolam that will emerge as the pride of Chennai.
Win weekly prizes and be one among many to compete in the grand finale!

Advertising Agency: JWT, Bangalore, India
Executive Creative Director: Senthil Kumar
Creative Director / Art Director: Rathish P Subramaniam
Copywriter: Kishore Mohandas
Illustrator: Rishidev


Love Thy Body

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya