Advertising Agency: Nikotin, Pune, India
Creative Director / Illustrator / Copywriter: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Additional credits: Vijay Powar
Advertised brand: Public Interest
Advert title(s): Stop Superstition
Client: Maharashtra Andhashraddha Nirmoolan Samiti, Pune, INDIA
Client’s Website: www.antisuperstition.org
Concept / Copywriter: Amol Mahajan
Art Director / Illustrator: Ashwin Hirwe
Additional credits: Nikhil Kukalwar
Short rationale (optional):
In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.
Advertised brand: Divyayog
Advert title(s): Ancient Yogis
Advertising Agency: Seagull Advertising, Pune, India.
Creative Director: Debashish Sinha, Sanju Ayyar.
Art Director: Debashish Sinha
Copywriter: Sanju Ayyar
Illustrator: Satish Ghatpande
Talking to pets is good – one, they don’t talk back and secondly they don’t spend rumours!
Pets, at times they are more humane!
Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Hrishikesh Deshpande
Copywriter: Nitin Adake
Photographer: Vijay Powar
Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Hrishikesh Deshpande
Copywriter: Nitin Adake
Photographer: Vijay Powar
Advertising Agency: Nikotin, Pune, India
Creative Director: Nitin Adake
Art Director / Copywriter: Nikhil Kukalwar, Hrishikesh Deshpande
Illustrator: Hrishikesh Deshpande
Challenge: Our client Calderys India, world leader in refractory solutions, asked us to create a DM for their existing clientele to communicate the change in the company name from Calderys to Calderys India, while assuring continuing quality products, services and company support as before.
Concept: To create something on the line of a formal communication to maintain strong business relationships. It had to have a factor of surprise for customers while effectively delivering the message of change. That is how the innovative Business Card was born. There was an envelope that was designed to represent the old Business Card where the message ‘we have changed’ was communicated on the flap of the envelope. Once the recipient opens it, they would pull out a new Business Card with the New Company Name mentioned on it.
Result: These Business Cards have been sent to Calderys India clientele along with a personalized gift. Customers were surprised by this smart Business Card and thereby it delivered the message effectively.
This has generated a good amount of awareness about the company name change amongst existing clients while also presenting them with a new Business card for further communication.
Advertising Agency: Paradigm Plus, Pune, India
Copywriter: Akshay Kulkarni
Visualizer: Ramesh Kompelli
Account Executive: Akshay Kulkarni
Account Planner: Madhulika Basu
Advertising Agency: Paradigm plus, Pune, India
Creative Director: Vinayak Raut
Art Director / Illustrator: Nikhil Kukalwar
Account Planner: Vinay Joy
Advertised brand: Real Estate
Advert title(s): Invest in Leisure .
Advertising Agency: Paradigm Plus, Pune, India
Directors: Ashika Sarkar, Rajat Sarkar
Asst.Creative Head: Vinayak Raut
Creative director: Nitin Adake
Art Director: Nitin Adake, Nikhil Kukalwar
Copy: Nitin Adake