Advert title: Sia
Agency: Miami Ad School, Miami, USA
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.