Sukanya is a student at Srishti Institute of Art, Design and Technology, Bangalore. An avid dog lover and daydreamer, she seeks inspiration in the everyday things of life. Passion for visual designs and image making her motivation. Exploring with forms, typography and media – design is her attempt to make this world a better place!
Why are you a Graphic Designer?
I have always had an interest in art since I was a kid. Over a period of time it grew into passion for images and colors. What really pushed me to be a visual artist was my keen interest in understanding the psychology of images and how it affected each human mind so distinctly and differently.
Did you attend school for fine art or design?
Design School, I always knew I wanted to attend design school.
You have a distinct style of Design. How long did it take you to develop your style?
I think I am still in the process of developing a certain style. There is always a scope for alteration over a period of time and accumulation of my experiences as a designer.
Were there any particular role models for you when you grew up?
My parents were my inspiration to strive to be independent and better at whatever I do each day.
Who was the most influential personality on your career in graphic design?
Manasee Jog! One of my facilitators in college has had a huge influence on my work and me. Even though I have had just one course with her I think her personality and attitude towards work has really stuck to me ever since!
When did you start freelancing?
Not too long ago, I still 19!
Was there any time when you wanted to quit graphic design?
No not really, there were times in my first year when I reconsidered my decision of coming to design school – but I was always certain that visual art and images would be my field of interest.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
I think if we can present good quality work that can impact the audience, agencies will want to work with you! I would love to work with either as right now I am looking for experiences that would help me build up my style further. But publishing has always been my main area of interest – and the fact that everything has gone so digital today makes me want to challenge that and promote the advantages of print media.
Do you have clients who give you steady work or do you advertise for new clients often?
I think I have always been up for new clients and projects because it presents me with a fresh idea to portray.
Any other Indian graphic designers who you admire?
Sameer Kulavoor. His illustrations inspire me to observe deeper into everyday surroundings around us.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I am too young in this field myself to give advice! But I do believe that graphic design requires a certain kind of taste and passion for change. And if you are up for it – then why not?!
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
“Everybody loves your work, as long as they don’t have to pay for it.” I had read this line a while ago and it stuck to my head for the longest time. But I don’t think that is entirely true. Though India has a long way to go in this matter I think clients are starting to understand that design takes time and effort and also how important it is for them as well. But very few see really see it as a communication tool. It is more about aesthetics most of the times!
Mac or PC?
What’s on your iPod?
I have a really weird and mixed taste in music!
Whats your Twitter Handle?
Not really a twitter person! Though I am fairly active on instagram @sukanyab.