Advertised brand: Stopbullying.gov
Advert title(s): Words Kill
Headline and copy text (in English): Teach bullies that words can kill.
Media (see available options below): Digital
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Adam Sherbell
Art Director: Oleg Pak
Copywriter: Jon Gruber, Dan Morris
Synopsis: With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.