#SpreadingKindness ~ A corporate campaign conceptualised by ADK Fortune for Mankind Pharma

Mankind Pharma is one of India’s leading Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind had always believed in providing quality medicines at an affordable price in order to benefit a larger section of society.

Amitabh Bacchan was the spokesperson who communicated to the world, Mankind’s credo through a multimedia campaign last year. To extend the idea, Mankind has just released another campaign #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualized and executed by ADK Fortune, a WPP group company. It has been produced by Jamura films and directed by Tathagata Singa

Team Credits:

Mankind Team
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
ADK Fortune Team
Managing Partner: Subroto Pradhan
National Creative Director: Akashneel Dasgupta
Copy: Akashneel Dasgupta, Ravi Mishra
Account Management: Vishnu Narain Lal, Abhishek Bajpayee
Producer: Rajesh Bhanushali
Director: Tathagatha Singha
Music: Aman Pant



Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.