Advertised brand: Nike
Advert title(s): Stridekick
Headline and copy text (in English): Hey, it is time for new shoes.
Advertising Agency: Miami Ad School, Miami
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs
Additional credits: Lina Trejos
A typical person’s foot strikes the ground approximately 1,600 times when walking or running a mile. Each foot strike requires a cushioning system to compress and rebound
but, after about 200 miles the cushioning system in most shoes has started to lose its resiliency and the body begins to absorb more of the impact.
So, Nike created Stridekick, a product that will let you know, “hey, it is time for new shoes.”
This spot won a Silver Clio Sport.