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Moderators: kikikikikiki , diptanshu , Dalbir
shantyarow
Posts: 410 Joined: Sun Jul 23, 2006 11:26 pm
Location: Dubai
Contact:
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by shantyarow » Sun Dec 24, 2006 7:25 pm
This is a 3-ad campaign released for Toyota Genuine Parts across the UAE.
The insight was to make 'invisible spare parts' (like a Spark Plug, Shock Absorber and Timing Belt) visible as 'dangerous if fake' to the public.
Comments most welcome.
Merry X'Mas and a Happy New Year to all of you!
Cheers, Shanty
Agency : GMASCO
Location : Dubai, UAE
Art Director : Harshad Badbe
Copywriter : Shantesh Row
Photographer : Kundan Raut
Designers : Akbar Ibrahim, Murali KT
Account Manager : Lester Fernandes
Account Planner : Anish Pandit
Attachments
noose.JPG (240.62 KiB) Viewed 3150 times
gun.JPG (175.84 KiB) Viewed 3150 times
granade.JPG (213.96 KiB) Viewed 3150 times
Desh Premi
Posts: 241 Joined: Sun Jun 18, 2006 12:53 am
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by Desh Premi » Mon Dec 25, 2006 1:32 am
cool. those are real parts? nice art...i like the smoke.
Anurag
Posts: 293 Joined: Sun May 07, 2006 8:13 pm
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by Anurag » Mon Dec 25, 2006 9:01 pm
nice idea, but the photos are a bit 80s...that red glow, the green back light, i uded to see these in black books in the late 80s...
shantyarow
Posts: 410 Joined: Sun Jul 23, 2006 11:26 pm
Location: Dubai
Contact:
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by shantyarow » Mon Dec 25, 2006 10:14 pm
Thanks DP...yes those are real parts...
Anurag...maybe you have a point there...i think me and my art director are still a little old school sometimes
scorpio20
Posts: 46 Joined: Wed Jan 17, 2007 1:33 pm
Location: Dubai, UAE
Contact:
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by scorpio20 » Wed Jan 17, 2007 6:31 pm
good one. shanty
kikikikikiki
Posts: 463 Joined: Wed Apr 12, 2006 10:41 am
Location: mumbai
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by kikikikikiki » Sun Jan 21, 2007 3:42 pm
i like only the smoke one. coz it also talks about smoking points in the car which can be dangerous
bhavya
Posts: 28 Joined: Mon Sep 18, 2006 1:36 pm
Location: Dubai
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by bhavya » Mon Jan 22, 2007 7:27 pm
well Mr eloquent just putting on paper what already mentioned ... making the mundane come alive ..... good stuff
as usual i wan2 add
shantyarow
Posts: 410 Joined: Sun Jul 23, 2006 11:26 pm
Location: Dubai
Contact:
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by shantyarow » Tue Jan 23, 2007 2:51 pm
Thanks Bhavya...that was very eloquently put too...very unusually, I want to add a
too!