Augmented Reality understands today’s advertising market’s competitiveness and works towards addressing the customer’s needs by offering creative solutions for increased interactivity and engagement. Apart from that, it allows to measure, report and analyse the ROI (Return on Investment) on ad Campaign, obtained enhance your perception of the real world with intelligent, visual and delightful digital content. It is a hyper-immersive way to interact with the surroundings and changes the way you see the world by breaking the only remaining disconnect between your digital and real life.
Augmented Reality in India, enriching the consumer’s experience by delivering seamless interactive visual content that pops up their world in an entertaining and informative manner in all fields like fashion, luxury and Jewellery (Myntra, Versace, Hartmann, L’oreal, The Indian Luxury Expo, Manoharlal, Maya, Gitanjali, Malabar Gold), e commerce (flipkart, Pepperfry), real estate (Commonfloor, 99acres, India Property, PBEL), automobile (Jaguar India), Magazines (Wedding Vows), Books (Scion of Ikshvaku?, Priya Shakti), Newspaper (The Hindu, Deccan Chronicle, Metro India), Photography (Joseph Radhik), shopping malls (Inorbit, DLF Mall, Lulu Mall – vodafone), restaurants (KFC), Entertainment (Baahubali, Manam, kochadaiyaan, Go Goa Gone), gaming (Disney’s Star Wars App), Brands (7Up, Lays) and many others.
According to marketing analysts India is among the top 5 countries that enable extensive Augmented Reality research and the mobile analyst Tomi Ahonen says that Augmented Reality has the potential to be “the 8th mass market to evolve, following print, recordings, cinema, radio, TV, the Internet and mobile”.
