Promoting a Winery Through Photography

[vikas]

If like Carmel Wineries you are one of the largest and oldest wineries in the country

How do you get through to an entirely new generation of consumers?
You know, the ones who like to kick back a few cocktails rather than wine.

The Foodies: Youngsters who experience food through the lens of a smartphone.

Our answer: FOODOGRAPHY: A series of unique and unforgettable live dining events, that doubled as photography workshops
and at the center of which lie two first-of-a-kind dishes created to capture the perfect shot of gourmet food through a smartphone.

Working together with a ceramic artist, we created the world's first Instagram dishes.
The 360 - A revolving platform designed for shooting beautiful video footage
The Limbo - Designed for shooting still photography and cutting out background interference.

Then in cooperation with one of the country's most talented chefs, we crafted a menu inspired by wine.

A five course dinner that would be plated and served exclusively in the world's first Instagram dishes.

To complete the experience we invited the country's best food photographer to teach our guests the art of Foodography.

And last but not least we made sure to invite some special guests that would help get the word out to foodies. Our guest list included:

2 Michelin Star Chefs | Renowned Local Food bloggers | Food Critics |Newspaper & Television Journalists | Top Wine Critics

Israeli Foodies loved the experience and we hope you will too!


[youtube]dvPTG1he2Mo[/youtube]

\

Credits:
Air Date: Ongoing
Advertising Agency : Baumann Ber Rivnay / Saatchi & Saatchi
CEO : Yossi Lubaton
VP Creative Director: Nadav Pressman
Creative Director: Eran Nir
Art Director : Shirley Eva Bahar
Copywriter: Liron Cohen
Art Director: Ori Hasson
UX and Interaction Expert: Gal Mamalya
VP Production/Content: Dorit Gvili
Digital Producer: Maya Palmon
Account Group Head: Shani Shaul Vengosh
Account Supervisor: Michal Popov
VP Strategic Planning: Shai Nissenboim
Strategic Planning Information Specialist: Eva Hasson
Producer: Alon Shmoelof
Video Editor: Dan Deutsch
Traffic Co/Ordinator: Ronit Doanis
Chef: Meir Adoni
Food Photographer: Dan Peretz
Ceramic Artist: Adi Nissani
PR Coordinator: Orly Segal