desicreative.com

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please comment. my bosses hate it. do u too?
(don't react to line or art. both done by me in a hurry. react to idea.)



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nice idea. but maybe one of tyhem should have the lips scorched as well? Its TALKTIME, not HEARTIME?
but in any case you talk with your phone to your ear and it will microwave the ear. I like it. maybe your bosses have something better to show? is it? hello bosses? do you have something better?

I don't see anything wrong with this. Quite like it actually. And since this is a scamp and can be improved considerably once shot and fine-tuned, this would be a swell idea across billboards.

The only negative I see in this is the perception of a mobile phone meddling with your brain cells when used over long durations. But that's a little trivial. Would also like to see a woman in one of the executions, a teenage girl, simply because they are more prone to chatting and gossiping long hours. Maybe you can give a character to all the models, as in people who will necessarily love speaking 100 minutes at one time.

Cheers, Shanty

P.S.: As for your bosses, I detect lots of red faces (including ears) wondering why they couldn't come up with this idea. So chill!

encyclomedia, u can't talk into the phone without holding the phone (mobile) to your ear as well. and your ears do get red when u do that for a long time. it's a thing which happens in real life. as opposed to scorched lips, which happens in comics. and i will PM u what better idea my bosses had

shantyarow, did not udnerstand what u meant by mobile phones meddling with brain cells. also, i looked for women on gettyimages while doing the quick layouts for these ads, and guess what i did not find any woman with ears exposed... too much hair in getty

Dear many Ks,

It has been proven that using the mobile phone for extended hours can cause the instrument's radiation and the electric charges, to damage the soft tissues of the cranium.

Woman and hair...aah, now that's another topic of sublime discussion

ya i know about radiation and talking and brain cells. just did not get what u meant when u used it in the context u did above. did u mean that i should have show brain damage instead of red ear?

ah ok. no. u meant that the offer was bad. that mobile connection companies should not advertise free talktime. coz it may cause brain damage. right?

the best thing is tell your bosses u would like to see atleast one idea from them so that you can start thinking like them.

that's the problem with some of these bosses. they just boss around without giving any ideas.

this idea is not bad looking at the way hutch has been communicating.

The penny has finally dropped, Ki.
Yes, that's exactly what I meant.
Red ears may be equated as 'now what will that do to my brain?'
Of course, servicing people would love this cuz there's not much of that between their ears.
Grab hold of your account manager. Bypass your boss!

secretly send this link to your client

to shantyrow and tarun biswas

shumon says

'its good as a one-off, doesnt work so well as a three ad campaign'...

@tarun: g8 body, R U into yoga or somethin
i pretty like the red ear thing but i've seen it before and the art direction was way betta. sorry

hi usrulezzz
could u tell me or post here where u have seen it before? coz then i won't try and convince my bosses any more about doing this. would be great if u could give me the reference.
and as for art direction, i am a copywriter, and i did this art. so the result is as it is

yes i want usrulezzzzzz to post the ads and put his foot where it belongs