TVC script for an electric water pump
Posted: Thu Aug 07, 2014 5:39 pm
The TVC starts with the shot of the interiors of a lower middle- class home. We see a middle-aged
housewife struggling to fill her bucket using a hand pump outside her house.
Her husband shouts.
Pushpa jaldi paani lana
Varna main aaj bhi daftar deri se pahochunga
Abhi laayi
As she is about to enter the house, she loses the grip of the bucket’s handle spilling all the water on the
floor.
The husband disappointedly tells her to leave it, gets ready and leaves for the office.
When he returns home in the evening, he immediately steps out of the house and locks the door from
outside. The wife thinking he is still upset because of the morning incident tries to talk to him. The
husband still doesn’t open the door.
After a while, he opens the door.
Frustrated, the wife loses hope, gets angry and starts murmuring.
Din raat mazdooron ki tarah kaam karo
Fir chaahe haath me chhaale pad jaaye ya kamar tedhi ho jaaye,
Kisi ko koi fikar nahi
Ek ek boond paani ke liye kitna paseena bahaana padta hai
Thik hai. Aaj galti ho gayi
Kal se aapko aapke nahaane ka paani vakt par mil jaayega
To which her husband replies
Bilkul. Mil jaana chahiye
Hearing her husband’s insensitive remark her eyes fill up with water. The next second her son says:
mummy, papa ne naya motor pump lagwaya hai. Ab aapko hand pump se paani nahi bharna padega.
The wife looks at her husband with a surprised expression, to which he replies with the same stern face.
This time in a teasing tone:
Ab to Angel water pump bhi lagwa diya hai
To tum kyu aasoovon se baaltiya bhar rahi ho
She playfully starts hitting him and they all they start laughing together.
The scene fades and the logo appears.
Paani se khusiyaan hai
Isliye Angel Water Pumps
Taaki khushiyaan humesha behti rahe
housewife struggling to fill her bucket using a hand pump outside her house.
Her husband shouts.
Pushpa jaldi paani lana
Varna main aaj bhi daftar deri se pahochunga
Abhi laayi
As she is about to enter the house, she loses the grip of the bucket’s handle spilling all the water on the
floor.
The husband disappointedly tells her to leave it, gets ready and leaves for the office.
When he returns home in the evening, he immediately steps out of the house and locks the door from
outside. The wife thinking he is still upset because of the morning incident tries to talk to him. The
husband still doesn’t open the door.
After a while, he opens the door.
Frustrated, the wife loses hope, gets angry and starts murmuring.
Din raat mazdooron ki tarah kaam karo
Fir chaahe haath me chhaale pad jaaye ya kamar tedhi ho jaaye,
Kisi ko koi fikar nahi
Ek ek boond paani ke liye kitna paseena bahaana padta hai
Thik hai. Aaj galti ho gayi
Kal se aapko aapke nahaane ka paani vakt par mil jaayega
To which her husband replies
Bilkul. Mil jaana chahiye
Hearing her husband’s insensitive remark her eyes fill up with water. The next second her son says:
mummy, papa ne naya motor pump lagwaya hai. Ab aapko hand pump se paani nahi bharna padega.
The wife looks at her husband with a surprised expression, to which he replies with the same stern face.
This time in a teasing tone:
Ab to Angel water pump bhi lagwa diya hai
To tum kyu aasoovon se baaltiya bhar rahi ho
She playfully starts hitting him and they all they start laughing together.
The scene fades and the logo appears.
Paani se khusiyaan hai
Isliye Angel Water Pumps
Taaki khushiyaan humesha behti rahe
