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Your views on this brand slogan
Posted: Thu May 15, 2014 2:29 pm
by Canis major
Hi guys, my company is planning to re-position its brand promise but honestly the gist remains the same.
The idea is being customer centric. Slogan chosen: My client, My boss
Please be brutal. Btw its a brand that sells financial instruments, i.e. insurance, company fixed deposits, mutual funds, stock broking, etc.
Your views are crucial and much appreciated.
Re: Your views on this brand slogan
Posted: Fri May 16, 2014 1:34 pm
by Saumya
Isn't it too servile?
Iwould like to suggest my client is my partner. She wins, I win. She loses, I do too.
If this is the philosophy, we should work around...
Re: Your views on this brand slogan
Posted: Sat May 17, 2014 2:45 pm
by Canis major
Saumya wrote:Isn't it too servile?
Iwould like to suggest my client is my partner. She wins, I win. She loses, I do too.
If this is the philosophy, we should work around...
It is servile. I feel like puking when I see this.
Re: Your views on this brand slogan
Posted: Sat May 17, 2014 7:10 pm
by TruthHurts
You feel like puking when you see what?
1) My Client My Boss?
2) My Client My Partner?
Re: Your views on this brand slogan
Posted: Mon May 19, 2014 6:01 pm
by silentobserver13
'My Client, My Partner' sounds way better than 'My Client, My Boss'.
Re: Your views on this brand slogan
Posted: Tue May 20, 2014 8:04 pm
by DesignBoyz
That can be expressed more creatively.
'Together, we grow' for example...
Re: Your views on this brand slogan
Posted: Mon Jun 02, 2014 3:26 pm
by walrus
Be precise.
My work, my client, my money
work, client and money.
Re: Your views on this brand slogan
Posted: Mon Oct 06, 2014 6:02 pm
by Anurag
Terrible idea. Terrible.
Re: Your views on this brand slogan
Posted: Mon Nov 17, 2014 1:22 pm
by Saumya
Anything came of this?
Re: Your views on this brand slogan
Posted: Mon Dec 08, 2014 5:20 pm
by Canis major
Thank you people for your suggestion and thoughts. Sadly the client went ahead with the slogan. Pity..
Re: Your views on this brand slogan
Posted: Wed Dec 10, 2014 4:43 pm
by DesignBoyz
Feel sorry for the company.